Hi ABC Carpet & Home

I'm an advertising art director and I make stuff. I believe in minimalist design and that a good Persian rug can make fix anyone's bad feng shui. Even if a bunch of scaffolding is in the way.

Below are some of my projects I did and ads I art directed. Please enjoy.


Home

In 2013, I went on a Kickstarter-funded, 50-state, 99-day road trip to learn why locals called their state home (food, mainly). Then I made a bunch of posters, postcards and a couple books from my learnings.

Below is the video of the project and sample spreads from the book.

You can learn more about this project and see all 51 posters at /home


Flocks

While working on a client project at Leo Burnett New York, I learned I could draw most animals from memory. Then I started painting animals. Then I started doing it every day. But this is just a short series I did of birds. More can be seen in with the /other paintings.


Emergen-C Posters

Emergen-C wanted to promote their new nighttime product, Emergen-Z along side their regular orange powder.


Chobani Champions Posters

Chobani wanted to make a series school cafeteria posters featuring their Olympic athletes that stood out and wasn't your typical motivational T•E•A•M•W•O•R•K posters.


Flags of the World Pop-Up Book

In 2010, I was immobile from an ACL tear, so I watched a lot of World Cup and noticed how there were overlaps in flag designs. So I made this pop-up book to make sense of it all.


Post No Bills

Walking around New York City, I always noticed how construction sites stenciled Post No Bills with possibly the worst possible font. I decided I'd make some stencils and help improve the beautification of the city.


Pattern Playing Cards

I met a client at her high-end fabric store in Houston and fell in love with the patterns surrounding me. The paisleys were beautiful and the damask curtains were so fancy. So I went home and drew some of my own and then it spiraled out of control until I made these playing cards.


Project Notes

I needed a way to keep detailed notes on my projects, but my regular notebook wouldn't suffice. Inspired by dentists' charts and notes (I used to be a dental assistant), I made my own.

In it, I can keep track of the project's color palettes and brushes, etc. This way, whenever I open up the Photoshop file at a later date, I'll know why I have so many inexplicable layers.

The cover is from a digital painting I did of big cats.
My notes for the I'd Rather Die Than Diet poster

My notes for the I'd Rather Die Than Diet poster


Résumé

Feel free to look at more work or see my /latest projects on the blog.