Hey Arnold

I'm currently an art director at Grey where I work on AARP, Tums and Breathe Right. Before that I went to every state in America for a Kickstarter project. And before that I freelanced at Leo Burnett New York, where I found out I was really good at drawing animals.

These are some ads, projects and animals drawings I've created.

Please enjoy.


ADS I'VE MADE

AARP

In 2017, at the beginning of a new political climate, AARP needed a new campaign to help Americans remember AARP's humble beginnings and what they stand for.

AARP Reputation

Breathe Right

Breathe Right #Mouthbreathers

Panadol Cold and Flu Commercials

A couple commercials for Panadol Cold & Flu that ran East and South Asia and the Middle East.

Panadol Cold and Flu "Reality Show"
Panadol Cold and Flu "Family Vacation"

PROJECTS I'VE DONE

Home

In 2013, I went on a Kickstarter-funded, 50-state, 99-day road trip to learn why locals called their state home. I put all my learnings and photographs together to make a bunch of posters, postcards and a couple books.

Below is the video of the project and sample spreads from the book.

You can view the entire journey at  /home or if you accidentally go to my 404 page.


Rockets Space Patches

I remember watching the Rockets win their first championship with my dad in 1994, because we had to order Pay-Per-View and my mom ordered us pizza and that was a huge deal. I've been a fan ever since and to celebrate their 50 seasons, I designed nine space patches for their nine hallmark seasons (because I also love NASA).

Top left to right: 1994: The first championship // 1995: Back-to-Back // 1972: Moved to Houston // 1976: Moved to the Summit // 2003: Yao Ming drafted // 1996: New Logo and Jersey // 2015: The emergence of James Harden // 2004: New logo and jerseys…again // 2008: 22-game win streak


New York City Skyline Index

After my roommates and I moved to our apartment, we'd have to guests over, look out from Ego's Deck, and ask, "What building is that?" Though I'm usually ok with saying "I don't know," I don't like being a bad host with zero knowledge of what exactly we're looking at. I mean, I didn't minor in art history to not be able to tell the difference between Monet and Manet.

I made this poster and labeled it with notable buildings, so now people will stop asking whether that building over there is the Empire State of Chrysler.


Ego's Deck Dream

Every day from June 18, 2016, to June 18, 2017, I imagined, my dog, Ego's dreams of what was beyond her deck's walls. Below are some of my favorites.

You can learn more about the project in /latest and /paintings Egos Deck Dream, and see the 'Grams I did for Grey in /latest


Project Notes

I needed a way to keep detailed notes on my projects, but my regular notebook wouldn't suffice. Inspired by dentists' charts and notes (I used to be a dental assistant), I made my own using some leftover patterns I painted.

In it, I can keep track of the project's color palettes and brushes, etc. This way, whenever I open up the Photoshop file at a later date, I'll know why I have so many inexplicable layers.

The cover is from a digital painting I did of big cats.
My notes for the I'd Rather Die Than Diet poster

My notes for the I'd Rather Die Than Diet poster


Flag of the World Pop-Up Book

In 2010, I was immobile from an ACL tear, so I watched a lot of World Cup and noticed how there were overlaps in flag designs. So I made this pop-up book to make sense of it all while all my friends played soccer.


Résumé

Feel free to look at more work or see my /latest projects on the blog.

For detailed résumé annotations, please visit the RapGenius page.


The Sports Calendar

I wanted to know when I could expect to tune back into SportsCenter after baseball season was over, so I designed this chart and made it into a clock that takes a year to make one full revolution.

Click to enlarge

Ego and the Sports Calendar Clock

Ego and the Sports Calendar Clock