Hello Best Made!

Thank you for taking a look at my work. Below are some sample emails, a mailer, and a concept for a pop-up store.

Please Enjoy.


Email 1

This is an email built to the current Best Made aesthetic. It introduces Best Made’s artist collaboration with Chef Marcus Samuelsson and his camping recipes to use with Best Made’s camping and outdoor gear.

Click to open this image in a new window

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Email 2

In this email, I wanted to tease Best Made’s new adventure and seasonal line. To push the design but keep it within Best Made’s ethos and core sensibility, I treated it like a magazine editorial using all the great assets from Best Made’s visual library.

Click to open this image in a new window

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Email 3

Continuing the thought of treating the emails as a magazine editorial, and assuming that the teaser email prior was a success, this next email actually focuses on product, though in a new, different season.

Click to open this image in a new window

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Emails

Overall, I wanted to use Best Made’s different products as the visual brand language to promote whatever corresponds with the email. For instance, if the email is promoting shirts, pants and other clothing, the Best Made patch or label will be utilized as the logo. If it’s hardware like camping gear, the engraved Best Made Co. plate on top of the toolboxes can be used.

Direct Mailer

I remembered a great story I heard on a podcast about a master fly-fish, lure-tying kid who broke into an English natural history museum and stole a bunch of rare and extinct birds for their feathers to sell to the fly-fishing community, just so he can buy a flute he wanted because he’s actually also a master musician.

All that’s to say, it was very fortunate that Best Made has a Fly Fishing collection.

This mailer is a 16-panel poster that folds out, each time revealing new images, promotions, and surprises.

Inspired by National Geographic posters, something that I’d often keep and hang on my wall as a kid, I wanted to choose a concept with that same appeal. So whenever you turn this mailer around, you get this infographic poster, perfect for any garage, bait shop, or waterproof pocket.

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Click this link to view the poster in a new window, or click this link to view the other side

Pop-Up

Thinking about all the goods Best Made has, making a pop-up that’s reminiscent of a classic motorcycle repair shop makes a lot of sense, not only because the clothes and toolboxes are perfect for work and craft, but also because the clothes are perfect for jumping on the motorcycle and riding off and exploring the windy American highways.

The pop-up will can display clothes and other goods on work benches, pegboards, maps of surrounding US Highways. Books, like Zen and the Art of Motorcycle Maintenance, can be sold alongside the blank notebooks and pencils.

Sample bags packed with clothes can be displayed on motorcycles themselves to demonstrate just how easy it is to get up and go with Best Made.

Thank you for your time, hope you enjoyed.


Below is a collection of ads and projects I've made.

Work and Projects

Home

In 2013, I went on a Kickstarter-funded, 50-state, 99-day road trip to learn why locals called their state home (mainly food). Then I made a bunch of posters, postcards and a couple books from my learnings.

Below is the video of the project and sample spreads from the book.

You can view all 51 posters at /home and read about that time I had a table at Artists and Fleas in /latest


Photography

In my travels, I enjoy taking photographs because an image can tell an entire story in one frame that even a 15-second video would need 375 frames.

Below are some of my favorites.

Click to enlarge

More albums can be seen on flickr


Rockets Space Patches

I remember watching the Rockets win their first championship with my dad in 1994, because we had to order Pay-Per-View and my mom ordered us pizza and that was a huge deal. I've been a fan ever since and to celebrate their 50 seasons, I designed nine space patches for their nine hallmark seasons (because I also love NASA).

Top left to right: 1994: The first championship // 1995: Back-to-Back // 1972: Moved to Houston // 1976: Moved to the Summit // 2003: Yao Ming drafted // 1996: New Logo and Jersey // 2015: The emergence of James Harden // 2004: New logo and jerseys…again // 2008: 22-game win streak


AARP

In 2017, at the beginning of a new political climate, AARP needed a new campaign to help Americans remember AARP's humble beginnings and what they stand for.

AARP Reputation

Breathe Right

Breathe Right #Mouthbreathers

Panadol Cold and Flu Commercials

A couple commercials for Panadol Cold & Flu that ran East and South Asia and the Middle East.

Panadol Cold and Flu "Reality Show"
Panadol Cold and Flu "Family Vacation"

Emergen-C

Emergen-C wanted to promote their new nighttime product, Emergen-Z along side their regular orange powder.


Sartalics

in 2011 at BBH, my intern team and I created and developed sartalics, a left-leaning italics to show that you’re being sarcastic online.

Below are some ads I wrote and art directed for it.


Project Notes

I needed a way to keep detailed notes on my projects, but my regular notebook wouldn't suffice. Inspired by dentists' charts and notes (I used to be a dental assistant), I made my own using some leftover patterns I painted.

In it, I can keep track of the project's color palettes and brushes, etc. This way, whenever I open up the Photoshop file at a later date, I'll know why I have so many inexplicable layers.

 The cover is from a  digital painting I did of big cats .
 My notes for the   I'd Rather Die Than Diet   poster

My notes for the I'd Rather Die Than Diet poster


Patterned Playing Cards

My brother collects playing cards, so I designed a set for him, inspired by a visit to my client's drapery store once.


Flag of the World Pop-Up Book

In 2010, I was immobile from an ACL tear, so I watched a lot of World Cup and noticed how there were overlaps in flag designs. So I made this pop-up book to make sense of it all while all my friends played soccer.


Nathan Hoang Style Guide v3.3

After six years, I finally refreshed my style guide to include things like work flow, how to organize music in iTunes, and Wacom pen settings.

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Take a look below to understand why I don't like to wear sneakers with laces (page 30).


Posters and Postcards

Sometimes, when I have free time, I'll make posters for my friends.

Halloween poster
Read more about it in /latest

White Elephant, 2014
Read more about the party which ended up being the last annual white elephant party in the /latest

The same Halloween poster
Read more about it in /latest


New York City Skyline Index

After my roommates and I moved to our apartment, we'd have to guests over, look out from Ego's Deck, and ask, "What building is that?" Though I'm usually ok with saying "I don't know," I don't like being a bad host with zero knowledge of what exactly we're looking at. I mean, I didn't minor in art history to not be able to tell the difference between Monet and Manet.

I made this poster and labeled it with notable buildings, so now people will stop asking whether that building over there is the Empire State of Chrysler.

You can read more about this project in /latest


Résumé

Feel free to look at more work or see my /latest projects on the blog.

For detailed résumé annotations, please visit the RapGenius page.


P.S. Here are some designs I made that people can wear

Line Star State: Deep in the Heart Hat

Every year, I try to redesign the Texas flag for Texas Independence Day, and this year, I liked the message of love coming from the heart of Texas and decided to put it on a hat.

Love Yourself Shirts

Once during an in-office happy hour, I doodled something for a coworker that curled around because it was on receipt paper and I decided to turn it into a t-shirt cause I thought it'd be super funny.