Hi Blue Apron

I'm an advertising art director and I make stuff. I believe in minimalist design and that a good Persian rug can make fix anyone's bad feng shui.

Below are some of my projects I've made and ads I art directed. Please enjoy.


Home

In 2013, I went on a Kickstarter-funded, 50-state, 99-day road trip to learn why locals called their state home (food, mainly). Then I made a bunch of posters, postcards and a couple coffee table books from my learnings.

Below is the video of the project and sample spreads from the book.

You can learn more about this project and see all 51 posters at /home


Type work

Here's a poster I made, inspired by a conversation I had with a co-worker. You can see this project's notes in my Project Notebook.

'd Rather Die Than Diet, 2015. Sour belts on paper.
See the process and the story behind this in the /latest projects.


Pattern Playing Cards

I met a client at her high-end fabric store in Houston and fell in love with the patterns surrounding me. The paisleys were beautiful and the damask curtains were so fancy. So I went home and drew some of my own and then it spiraled out of control until I made these playing cards.


Emergen-C Posters

Emergen-C wanted to promote their new nighttime product, Emergen-Z along side their regular orange powder.


Résumé

Feel free to look at more work or see my /latest projects on the blog.


P.S.

I used my 3D camera to make Viewmaster slides. Though you can't get the full effect through a computer screen, I turned them into gifs for your convenience.