Hey Carrot.

I'm an advertising art director and I make stuff.

I found out while freelancing at Leo Burnett New York that I'm really good at drawing animals from memory and now I paint a bunch of animals daily after work.

But these are projects I've done that don't revolve around animals, including some ads I've made.


Home

In 2013, I went on a Kickstarter-funded, 50-state, 99-day road trip to learn why locals called their state home (mainly food). Then I made a bunch of posters, postcards and a couple books from my learnings.

Below is the video of the project and sample spreads from the book.

If your state isn't above, you can view all 51 posters at /home


Rockets Space Patches

I remember watching the Rockets win their first championship with my dad in 1994, because we had to order Pay-Per-View and my mom ordered us pizza and that was a huge deal. I've been a fan ever since and to celebrate their 49 seasons, I designed nine space patches for their nine hallmark seasons (because I also love NASA).

Top left to right: 1994: The first championship // 1995: Back-to-Back // 1972: Moved to Houston // 1976: Moved to the Summit // 2003: Yao Ming drafted // 1996: New Logo and Jersey // 2015: The emergence of James Harden // 2004: New logo and jerseys…again // 2008: 22-game win streak


Emergen-C Posters

Emergen-C wanted to promote their new nighttime product, Emergen-Z, along side their regular orange powder.


Project Notes

I needed a way to keep detailed notes on my projects, but my regular notebook wouldn't suffice. Inspired by dentists' charts and notes (I used to be a dental assistant), I made my own.

In it, I can keep track of the project's color palettes and brushes, etc. This way, whenever I open up the Photoshop file at a later date, I'll know why I have so many inexplicable layers.

The cover is from a digital painting I did of big cats.
My notes for the I'd Rather Die Than Diet poster

My notes for the I'd Rather Die Than Diet poster


Panadol Cold and Flu Commercials

A couple commercials for Panadol Cold & Flu that ran East and South Asia and the Middle East.

Panadol Cold and Flu "Reality Show"
Panadol Cold and Flu "Reality Show"

Flag of the World Pop-Up Book

In 2010, I was immobile from an ACL tear, so I watched a lot of World Cup and noticed how there were overlaps in flag designs. So I made this pop-up book to make sense of it all.


The Sports Calendar

I wanted to know when I could expect to tune back into SportsCenter after baseball season was over, so I designed this chart and made it into a clock that takes a year to make one full revolution.

Click to enlarge

Ego and the Sports Calendar Clock

Ego and the Sports Calendar Clock


Résumé

Feel free to look at more work or see my /latest projects on the blog.