Hey Doyle, Dane and Bernbach!
I'm currently an art director at Grey where I work on AARP, Tums and Breathe Right. Before that I went to every state in America for a Kickstarter project. And before that I freelanced at Leo Burnett New York, where I found out I was really good at drawing animals. At night, I'm a side-projecteer where I make things, from digital paintings, to books, to a music box bicycle bell once.
These are some ads, projects and animals drawings I've created, except for the bicycle bell because that didn't work out.
ADS I'VE MADE
In 2017, at the beginning of a new political climate, AARP needed a new campaign to help Americans remember AARP's humble beginnings and what they stand for.
In addition to countless local print and banner ads, we commissioned local artists to make billboards and trolley wraps for different AARP citiies.
Dog & Pony Posters
Grey has a bi-monthly happy hour hosted by different teams. For March's Women's History Month, the Famously Effective Women turned to me and asked for me to design some posters, so I made one and painted the other two.
Learn more about this project and see the process shots in /latest
Panadol Cold and Flu Commercials
A couple commercials for Panadol Cold & Flu that ran East and South Asia and the Middle East.
To complement Chobani's 2012 Summer Olympics spot, I draw these school lunchroom posters featuring Chobani's sponsored athletes including gold medalist, Jennie Finch.,
PROJECTS I'VE MADE
In 2013, I went on a Kickstarter-funded, 50-state, 99-day road trip to learn why locals called their state home. I put all my learnings and photographs together to make a bunch of posters, postcards and a couple books.
Below is the video of the Kickstarter pitch, project and sample spreads from the book.
You can view the entire journey at /home or if you accidentally go to my 404 page.
Rockets Space Patches
I remember watching the Rockets win their first championship with my dad in 1994, because we had to order Pay-Per-View and my mom ordered us pizza and that was a huge deal. I've been a fan ever since and to celebrate their 50 seasons, I designed nine space patches for their nine hallmark seasons (because I also love NASA).
Chendra and the Wild Quest
A book agent once tweeted a real-life picture of an Oregon Zoo elephant meeting a sea lion and said, "Someone turn this story into a children's book asap!" so I took the tweet/joke(?) a little too serious and a week later, made this book digitally painting on Photoshop over my own photographs for her and her newborn.
A little too advanced for a newborn, I know. Read more about the process in /latest
Ego's Deck Dream
Every day from June 18, 2016, to June 18, 2017, I imagined, my dog, Ego's dreams of what was beyond her deck's walls. Below are some of my favorites.
I needed a way to keep detailed notes on my projects, but my regular notebook wouldn't suffice. Inspired by dentists' charts and notes (I used to be a dental assistant), I made my own using some leftover patterns I painted.
In it, I can keep track of the project's color palettes and brushes, etc. This way, whenever I open up the Photoshop file at a later date, I'll know why I have so many inexplicable layers.
The Sports Calendar
I wanted to know when I could expect to tune back into SportsCenter after baseball season was over, so I designed this chart and made it into a clock that takes a year to make one full revolution.
More about the development of this project in the /latest
Flag of the World Pop-Up Book
In 2010, I was immobile from an ACL tear, so I watched a lot of World Cup and noticed how there were overlaps in flag designs. So I made this pop-up book to make sense of it all while all my friends played soccer.
Feel free to look at more work or see my /latest projects on the blog.
For detailed résumé annotations, please visit the RapGenius page.
New York City Skyline Index
After my roommates and I moved to our apartment, we'd have to guests over, look out from Ego's Deck, and ask, "What building is that?" Though I'm usually ok with saying "I don't know," I don't like being a bad host with zero knowledge of what exactly we're looking at. I mean, I didn't minor in art history to not be able to tell the difference between Monet and Manet.
I made this poster and labeled it with notable buildings, so now people will stop asking whether that building over there is the Empire State of Chrysler.
The process, research and an explanation of why this infographic even exists can be read in /latest