Hey Droga5

I'm currently an art director at Grey where I work on AARP, Tums and Breathe Right. Before that I went to every state in America for a Kickstarter project. And before that I freelanced at Leo Burnett New York, where I found out I was really good at drawing animals.

These are some ads, projects and animals drawings I've created.

Please enjoy.


Home

In 2013, I went on a Kickstarter-funded, 50-state, 99-day road trip to learn why locals called their state home. I put all my learnings and photographs together to make a bunch of posters, postcards and a couple books.

Below is the video of the project and sample spreads from the book.

You can view the entire journey at  /home or if you accidentally go to my 404 page.


AARP

In 2017, at the beginning of a new political climate, AARP needed a new campaign to help Americans remember AARP's humble beginnings and what they stand for.

AARP Reputation

Breathe Right

Breathe Right #Mouthbreathers

Panadol Cold and Flu Commercials

A couple commercials for Panadol Cold & Flu that ran East and South Asia and the Middle East.

Panadol Cold and Flu "Reality Show"
Panadol Cold and Flu "Family Vacation"

Rockets Space Patches

I remember watching the Rockets win their first championship with my dad in 1994, because we had to order Pay-Per-View and my mom ordered us pizza and that was a huge deal. I've been a fan ever since and to celebrate their 50 seasons, I designed nine space patches for their nine hallmark seasons (because I also love NASA).

Top left to right: 1994: The first championship // 1995: Back-to-Back // 1972: Moved to Houston // 1976: Moved to the Summit // 2003: Yao Ming drafted // 1996: New Logo and Jersey // 2015: The emergence of James Harden // 2004: New logo and jerseys…again // 2008: 22-game win streak


Ego's Deck Dream

Every day from June 18, 2016, to June 18, 2017, I imagined, my dog, Ego's dreams of what was beyond her deck's walls. Below are some of my favorites.

You can learn more about the project in /latest and /paintings Egos Deck Dream, and see the 'Grams I did for Grey in /latest.


Project Notes

I needed a way to keep detailed notes on my projects, but my regular notebook wouldn't suffice. Inspired by dentists' charts and notes (I used to be a dental assistant), I made my own using some leftover patterns I painted.

In it, I can keep track of the project's color palettes and brushes, etc. This way, whenever I open up the Photoshop file at a later date, I'll know why I have so many inexplicable layers.

The cover is from a digital painting I did of big cats.
My notes for the I'd Rather Die Than Diet poster

My notes for the I'd Rather Die Than Diet poster


Flag of the World Pop-Up Book

In 2010, I was immobile from an ACL tear, so I watched a lot of World Cup and noticed how there were overlaps in flag designs. So I made this pop-up book to make sense of it all while all my friends played soccer.


Résumé

Feel free to look at more work or see my /latest projects on the blog.

For detailed résumé annotations, please visit the RapGenius page.


The Sports Calendar

I wanted to know when I could expect to tune back into SportsCenter after baseball season was over, so I designed this chart and made it into a clock that takes a year to make one full revolution.

Click to enlarge

Ego and the Sports Calendar Clock

Ego and the Sports Calendar Clock