Latest Project: Houston Astros World Series Champions

Added on by Nathan Hoang.

In October 2017, a corner of the office had an MLB Playoff bracket for $1, so I had the Houston Astros going all the way. I got laughed at for being hometown. Just as I got laughed at when I wore my Astros hat to this Pumpkin Lantern Blaze thing and took the Metrorail back home, which stopped by Yankee Stadium where my Astros lost 1 to 8. But guess what?

Astros won it all. 

And I won $4 instead of $8 because I had to split the pot with some other dude.

(Quick aside: My roommates, my good friend Joe and I sat in the bleachers at Yankee Stadium for the 2015 AL Wild Card game and we got boos, food and slurs hurled at us throughout the entire game. And the Astros won. And that's when I decided I'd root against the Yankees against everything ever for the rest of time.)

Anyway I happened to be in Texas for my other good friend and former copywriter's wedding, so I got to see the parade with my eyes and my other other good friend Caroline.

Here are some pictures to relive the magic.

This year, I filled out an NBA Playoffs bracket at work and guess who I have winning it all?

That's right, the Houston Rockets.

And guess how much money I'm going win?

No, you're actually wrong, I'm the only one who filled out a bracket so it'll just be me. It's a very sad situation.

Latest Project: Long Dog

Added on by Nathan Hoang.

I keep receipt paper at work for scrap papering, note-taking, to-do-list making purposes, and one day during an in-office happy hour, I doodled my friend's favorite dog on the paper and it wrapped around naturally as receipt paper does, and I thought it was cool and she thought it was cute and then I forgot about it until I checked this place where I printed my Birds and the Bees bag and it turns out, they did all-over printing on t-shirts, which is perfect because this doodle wouldn't work unless it was seamless, so then I paced around the apartment with excitement, sat down and fired up Photoshop while watching Nocturnal Animals.

I started off with a sketch of my roommate's favorite kind of dog, even though she's a cat person, the dachshund. Then I had to take that dachshund sketch and put it into Illustrator to stretch the dog out and make sure it'd wrap around correctly.

 Could I have done this in Photoshop? Yeah, but I thought about doing a vector outline first and then decided to not do that at all and keep the lines natural, but by then it was already too late and the program was already open and then I was like, yeah sure. I'm watching  Nocturnal Animals  so who's really paying attention to what I'm doing, anyway?

Could I have done this in Photoshop? Yeah, but I thought about doing a vector outline first and then decided to not do that at all and keep the lines natural, but by then it was already too late and the program was already open and then I was like, yeah sure. I'm watching Nocturnal Animals so who's really paying attention to what I'm doing, anyway?

Once I got the dachshund to the optimal length, I exported her back into Photoshop to start different brush tests.

Testing different Kyle brushes

Happy with how the little guy looked, I went back to the original pup cause I knew at least one shirt would be bought. It took a while to get the correct brush, but it didn't occur to me to fill out the scottie instead of outlining him like the dachshundd.

Testing different Kyle brushes

The final step before I sent these to Printful to be made into shirts was to put it back into the Illustrator template.

 With the shirt template layer turned on

With the shirt template layer turned on

 With the shirt template layer turned off

With the shirt template layer turned off

Now look at these mock-ups and imagine how excited I was to get the orders in.

Just look at it!

I broke my style guide rule and wore a shirt with a print on it to work. I was very excited.

 From my copywriter,  @conopatttt

From my copywriter, @conopatttt

 From my account person,  @caatnaps

From my account person, @caatnaps

My other roommate works in fashion and gave me her approval, so it'll be in my revamped store soon!

Also, because I like things in threes, there'll be a third dog soon.

Latest Project: Grey's Dog and Pony

Added on by Nathan Hoang.

Six times a year, Grey gets the agency together after work to enjoy a happy hour together. They call it Dog and Pony. I don't know why, I must've missed it during orientation.

March 2018's Dog and Pony is going to be put on by the Famously Effective Women of Grey for Women's History Month and through some happenstance, Jessica Deutsch, my fellow Grey softball outfielder, asked me to make a poster promoting the Dog and Pony.

So I made some posters. And then I painted some posters.

Not entirely sure how I ended up making three posters, but I couldn't stop after one. I think it's because I thought of the empowering phrases that are all around pop culture and sweaters since November 2016: "Wild Feminists," "Future is Female," and "Slay Bitch."

It became the basis of the concepts. I don't remember which poster concept I thought of first, the photographic one where it's more Wolf & Horse than Dog & Pony, or the fully painted one that's more Dog versus Pony than Dog & Pony, but I do remember telling Jess that I was planning on spending my weekend working on the posters because I was super excited about them and she said, "What?? No! It's the weekend! You should enjoy yourself! Go make some friends!" But the thing is, it's really hard to make friends after you turn 30 and the only friends you have at that point are the ones you already have and also any animals you adopt.

So late Friday night, while unironically listening to Sugar Ray, I started things off the way I usually do, with Procreate:

As you can see, I have absolutely no idea what I'm doing. But I started getting it to the point where the horse was less of an intruding cartoon character and more of a demonic horse. Once I was happy with the general layout, I traced the landscape in Illustrator so I could paste it into Photoshop and paint into it.

I decided to keep it achromatic because it was much more dramatic, heroinic, and because Jess needed it the next day and I had spent too much time on the tarot card. Anyway, I was very please with how this turned out because I always wanted to try landscapes for when I finally get started on my Space Zoo book.

When I was thinking about "Future is Female," I remembered watching Jojo's Bizarre Adventure, with my brother a couple months ago, and the idea of tarot cards was still fresh in my head, so I went with that instead of a crystal ball.

Grey Dog and Pony: Future Is Female

Hopefully more people show up to this Dog and Pony than the happy hour I set up for Texas expats who work at Grey the other day.

Making new friends is hard :(

Latest Project: Line Star State

Added on by Nathan Hoang.

I know, I know. Yet another Texas-based project.

Turns out, I was never happy with the original design from two years ago with the way the lines didn't align, so I revisited it, and gave it a refresh.

Though I liked the minimalism of the square in lieu of a star, I remembered this hilarious joke my brother told me when we were in elementary school. It went something like:

It was a new kid's first day at a new school and the teacher was like, "Hey what's your name?" and the kid was like, "Texas," and the teacher was like, "No really, what's your name?" and the kid was like, "Really, it's Texas," and the teacher was like, "If you don't tell me your name I'm going to send you to the principal's office," and the kid was like, "I swear to you, my name is Texas" but the teacher didn't believe him and he got sent to the principal's office and on the way he ran into a bully and the bully was like "Hey what's your name?" and the kid was like, "Texas," and the bully was like, "No really," and the kid was like, "Yeah, really, my name is Texas,"  and the bully was like, "If you don't tell me your real name, I'm going to stab you," and the kid was like, "You gotta believe me, it's Texas," and then the kid gets stabbed and he goes to the nurse's office and she was like, "What's wrong?" and the kid was like, "I got stabbed," and the nurse was like, "Where?" and the kid was like, 🎢 Deep in the heart of Texas ♬

Anyway, I remember laughing around on the floor at that joke and tried telling it at school but nobody had the patience for it, much like how you probably didn't have the patience to read that entire copy block.

Long story short, I wanted to explore different shapes besides a square, starting with a heart.

1) v1.0: Lines are all willy nilly nothing matched up, nothing matters
2) v2.0_1: Lines have rounded terminals, the edges are clean and ends on a corner
3) v2.0_2: There's a red heart in the middle
4) v2.0_3: There's an X instead of a square, just to see how it looks, it doesn't look great
5) v3.0_1: Added some shadows over the lines so they like latticed
6) v3.0_2: There's a red heart in the middle but with some shadows around

I liked the latticed heart and after doing a very informal straw poll of my old roommates and a fellow coworking expatriate, it was unanimous. 

 That's the actual Eiffel Tower in Paris, Texas. Ask to see my profile picture sometime.

That's the actual Eiffel Tower in Paris, Texas. Ask to see my profile picture sometime.

At last, that giant statue of Sam Houston, Big Tex and I will finally be able to sleep at night knowing the diagonal lines meet up.

Latest Project: πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Deep in the Heart of Texas

Added on by Nathan Hoang.

I usually make a flag for the Olympics, but it's been kinda crazy this year, so I just made a bunch of flags for Texas Independence Day instead.

 The Stars At Night, Are Big And Bright πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Deep in the Heart of Texas

The Stars At Night, Are Big And Bright πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Deep in the Heart of Texas

 Friday Night Lights, Are Big and Bright πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Deep in the Heart of Texas

Friday Night Lights, Are Big and Bright πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Deep in the Heart of Texas

 The Marfa Lights, Are Big and Bright πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Deep in the Heart of Texas

The Marfa Lights, Are Big and Bright πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Deep in the Heart of Texas

Latest Project: Turn Texas Blue

Added on by Nathan Hoang.

Texas is very close to turning blue. I mean, especially when you have someone like Ted Cruz in the US Senate, we're pretty close to going blue. I have a telephone reminder to call Ted Cruz's offices every weekday to tell him I don't agree with what he's doing. Ted Cruz once shut down the government by filibustering with the child's book, Green Eggs and Ham. This shutdown resulted in my not being able to go to several national parks and monuments while on my 50-state road trip.

To say I don't like Ted Cruz is an understatement. I never want to see him ever again. I mean… if my political opponent insulted me, my wife and my dad, I wouldn't really ever support my politic opponent. Ever. But that's me. Someone who loves my family.

I want Ted Cruz out of office so bad that I delayed updating my Project Notes notebooks to make some things. And I hate doing projects without my Project Notes notebook, because that's how I keep track of everything.

That's how much I don't like Ted Cruz.

I discussed this project on Twitter with Brian Thompson, one of the first people I worked with when I freelanced in NYC in 2009. Perhaps this would go on party hats?

Brian told me it'd be too wide for the party hat, which is understandable, so I made this, too.

Maybe it'll go on a party hat. Maybe it'll go on a clipboard. We'll see.

Don't boo. Vote.

Latest Project: Frieds of March 2018

Added on by Nathan Hoang.

10 months ago, after eating at a really good fried chicken restaurant in Greenpoint that has since closed, I was inspired to try more fried chicken sandwiches. 

I told my friend, Casey, that I wanted to make a day of it. It'd be on, oh…I don't know…, March 15, and I'd call it, ummmmm…how about, Frieds of March? So I'd have to wait, like 10 more months to make this stupid event a thing just because I like to commit a really stupid pun.

First I mapped out some noteworthy fried chicken sandwiches in the city.

 Frieds of March, to-eat list

Frieds of March, to-eat list

"How are we going to eat at all these places in one day?" my friends would ask.

Listen. I don't know. The furthest I planned this was the name and date. It's one of those "cross that bridge" situations.

And then they'd ask, Could I eat nine different chicken sandwiches throughout the course of a day? Of course.

Am I going to take a PTO day just so I can eat at least nine friend chicken sandwiches throughout the day? Yes. Of course.

Fine. But would I be ok with eating alone at at least nine fried chicken restaurants because no one else is committed to the craft like me? Absolutely yes.

But I decided that if this is going to be an inaugural event, I should choose just three? So I can do it again next year?

Anyway, I had to make an invitation that wasn't just a calendar invite.

I started with Vincenzo Camuccini's Death of Caesar. An obvious choice, but a painting I'm fascinated with, and one of the few I can remember the name of.

That's not to say I was interested in Julius Caesar. I don't remember much about Julius Caesar; I didn't pay much attention in sophomore English, but I know there was a conspiracy to kill the guy and this and that.

So initially this was just going to be a teaser/save-the-date type invitation, but I wanted it to decode like we're in a secret society, conspiring to commit to chicken, and if you stare at the image for longer than two seconds, you can see what happens on March 15.

Process shots and breakdown of the type transformation. The font is called "Diamonds."

I also considered making Caesar an entire chicken but I made it to sexual, so I abandoned it.

This Chicken Caesar's coming after your man.

Latest Project: Ego on a Canal Boat

Added on by Nathan Hoang.

When I was a kid, I met a terrier at soccer practice and I loved it. I asked Santa for a dog, a terrier if possible, but instead got a hamster.

One day after summer school, I got off the bus and found a dog's snout poking through the fence. I was keeping it company and apparently I kept it company for so long that my mom was worried I got lost or kidnapped or something because she sent my brother out to find my on his bicycle.

 In our first NYC apartment in DUMBO, this is the first time Ego and I cuddled, on what came to be her safe ottoman.

In our first NYC apartment in DUMBO, this is the first time Ego and I cuddled, on what came to be her safe ottoman.

And there was one time when my brother was playing basketball with his friends in the driveway and a dog came up to me and we starting playing together. It wasn't until my mom came home and my brother's friends left that I found out it wasn't playing as I thought. And it wasn't until years later that I realized it was just humping my leg, which explained a lot.

Anyway, that's to say I always wanted a dog, but my parents correctly knew I wouldn't have the responsibility to care for a dog.

 A day after knee surgery when I was still knocked out on drugs, Ego slept by me all night to keep me warm and safe and happy.

A day after knee surgery when I was still knocked out on drugs, Ego slept by me all night to keep me warm and safe and happy.

So when I moved to New York and stayed with my roommates for an internship in 2011, I finally got to live with a dog. Two dreams come true, I guess, and Ego inspired me in so many ways: the Quick Brown Fox series, the Animals in the Night series, cards, a year-long illustration project, computer passwords, wifi network names, iPhone wallpapers, desktop backgrounds, half of my phone storage, and my Space Zoo book which I'll finish eventually.

I haven't even mentioned the time she saved my roommate's life. And I'm not talking about saving someone's soul like chicken noodle soup. Ego literally saved my roommate's life one weekend in the East Village. She's the sweetest dog and one of my best friends and saved my soul.

I always said she was "my dog" even though she was adopted by my roommates in Texas and they brought her up to NYC, but I just felt like she adopted me and accepted me. Was it because when I first walked her, I let her smell literally every tree? Or was it because I always gave her a mound of food? Or maybe she knew I always wanted a dog growing up? Maybe all of that. She's smart.

And she's going to be bilingual because she's moving to Amsterdam with Mark and Bonnie.

I wanted her to remember her time in New York so I made this for her to hang in her crate as she flies KLM.

I found a picture of New York from this past summer and put in Procreate. It was hard to figure out what vessel Ego would sail on from New Amsterdam to Old Amsterdam, but remembered they have canal boats.

Then I imported Procreate's PSD into Photoshop to use Kyle's Brushes.

And there it is.

UPDATE: I'm going to see her in June!

Latest Project: Alief 4 Life

Added on by Nathan Hoang.

If you didn't know I was from Alief, either we didn't grow up together, or we simply have never talked in person.

So in case you didn't know, I'm from Alief and I've been thinking of making Alief stuff. Shirts, perhaps? Because every time I see someone wearing an Alife shirt, I get real excited and think it says Alief and I get upset and I am tired of it.

I made this and maybe it'll be a neon lamp or something. TBD.

Alief 4 Life

Or I could just screen print my Twitter bio onto a bunch of t-shirts and call it streetwear.

 My Twitter bio

My Twitter bio

Latest Project: Laser Chat

Added on by Nathan Hoang.

We've been living in this apartment in Greenpoint for a 18 months and for about 10 of those months, we lived immersed in some draaaaaaam-aaaaaa.

We saw the highs of our neighbor buying a large (and I mean large tv), see his girlfriend move in, hear them adopt a dog together, and within all this, we heard the lows of them fight almost every day through our shared wall. It finally climaxed to the point where things slowly piled up in the trash room and sidewalk. She eventually moved out and so did he, and now we live next door to a family with kids and a piano somehow.

Things that were in the trash room were slowly distributed throughout the building. Their trophy was placed in the gym, their lamp were placed in the game room, and this weird, impressionist…ish painting was hung in the elevator.

 A mysterious, untitled painting appeared in our building's elevator, depicting a quiet, Parisian scene.

A mysterious, untitled painting appeared in our building's elevator, depicting a quiet, Parisian scene.

It's a weird piece in a weird place, but collectively, the building and its super allowed the painting to be hung in the elevator even though the trophy and lamp were taken away and probably trashed.

But maybe the painting wasn't weird. Maybe I was weird. But then after some weeks of it being hung on the elevator, it was back in the trash room.

So I rescued it. Because I'm not weird.

I like to paint stuff on already existing landscapes, and it's been a while since I've painted with real paint, so this is basically just a deck dream but from some garage-sale dream.

I started off in iPad just to see where to put things.

I turned on The Good Place, dusted off my gouache paints and brushes and started to paint on this painting where the image was already printed on the canvas, and boy I forgot how hard straight lines were. 

  LASER Chat , 2017

LASER Chat, 2017

I often wonder if you could improve upon a masterpiece, and if this, indeed, is an improved masterpiece or simply just a fig leave sculpted and glued onto a Greek statue.

 The quiet, Parisian cafΓ© scene makes a triumphant return to our elevator.

The quiet, Parisian cafΓ© scene makes a triumphant return to our elevator.

  LASER Chat , 2017 (Gouache on canvas)

LASER Chat, 2017
(Gouache on canvas)

Hopefully this time, this painting won't be taken down and will remain there until we've long moved out, like those pair of Nike Frees that are still hanging on my East Village apartment's fire escape.

UPDATE (November 27, 2017):

Someone took it down, and so I put it back up, and then someone took it back down again. I incquired the building's Facebook group and though Liz seemed to enjoy it, Bryan, my new enemy, hated it.

Anyway, I did a reverse Google search and found the original painting, Springtime in Paris, on sale for 19€.

Screen Shot 2017-11-27 at 7.03.57 PM.png

Update 2: December 29, 2017

Turns out my good friends Joe and Yuwi took (rescued?) the painting from the elevator because they're moving to Seattle and wanted to hang it up in their new apartment.

That's Joseph wearing a Houston Astros World Series Championship hat holding my painting in his near-empty Brooklyn apartment.

Update 3: January 4, 2018

Apparently, the painting was too big to pack and bring with them so they gave it to my other friend Mike, which it seems to be settled in its new home in Queens.

FullSizeRender.jpg

Latest Project: Jess and Skyler's Wedding Snapchat Geofilter

Added on by Nathan Hoang.

I used to be really into Tumblr. There might be a day that I get back into Tumblr, that's why I still have that tiny Moosehead icon in my menu column. Like other online communities, I made friends on it, but for whatever reason, on Tumblr, I actually met some of them in real life.

Skyler is one of them. And it wasn't on purpose. I just applied to Leo Burnett New York and they paired me with him. He was my first New York City partner, and the agency tasked us to make an ad representing the entire global agency on the inside cover of for a trade magazine to run during the biggest agency award show and that was the first ad I ever made and it was with Skyler.

Anyway, long story short, I thought we'd be partners forever, but then he got engaged and asked me to make him a Snapchat geofilter for his upcoming wedding in lieu of a wedding gift, which was a relief because I'm bad at wedding gift giving – I once gave a good friend of mine a 50-foot extension cord – so at least this wouldn't be that.

Given that Skyler also works in advertising and is super detail-orientated even though his rΓ©sumΓ© doesn't say so, we went through rounds until it got to a place where my client (Skyler) and his CEO (Jess, Skyler's fiancΓ©e-now-wife) were happy, and to help them imagine a beautiful, lavish wedding, I used our First Family's wedding photo, Kanye and Kim.

Needless to say, it was a beautiful wedding even without my help. And bonus points for asking people to not take pictures during the ceremony, therefore rendering my filter useless for the main part of the wedding.

Congratulations guys!

Latest Project: Chendra and the Wild Quest

Added on by Nathan Hoang.

A tweet caught my eye one Wednesday because it showed a picture of an elephant looking at a seal, and a book agent I once submitted to quote tweeted that she needed a children's picture book of this story "right now."

Now, I love interspecies friendships, and I love children's picture books. Growing up, I watched a bootleg tape of The Fox and The Hound, until the tape no longer worked. And I happen to be pretty good at drawing animals after a year of practice. I wasn't going to pass up this opportunity from a book agent who once passed on my submission, so I gave it a go.

First step was to gather what landscapes I've photographed in my entire life. My travels around the country, that time I filmed a couple commercials in Thailand, and IcelandAir's free layover plan definitely helped with that. I also had to dig deep into the archives of random road trips around Texas in the mid-2000s, too. I mean, I've been places, but I haven't seen every ecosystem here on earth, so some things had to be cheated

 106 images I could have used for this book.

106 images I could have used for this book.

Next I needed a story. Sure the original story of the baby elephant visiting all the animals and gravitating most towards the sea lion was nice, but having the setting in a zoo is kinda sad for me. I had writer's block of sorts, but while waiting in line to see Shea Serrano at The Strand for his new book, Basketball (and Other Things), something clicked and I realized how to write this story so I began furiously typing out the online on my telephone.

When I got home, I began to sketch out the elephant in my favorite locations.

 Painted directly in Photoshop using Kyle's Brushes.

Painted directly in Photoshop using Kyle's Brushes.

Though I couldn't deliver the book immediately as was requested, I spent two whole weeks working on each image, and writing out the story and getting feedback and refining and tweaking.

Anyway, this is the book.

If I had more time, I would have fleshed it out more. I wanted Chendra to visit more animals. But getting to draw animals on my photographs but with a story this time was a lot of fun. I teased a sequel at the end and maybe, who knows, I'll get to do that next quest adventure.

Latest Project: The Spirit of Houston

Added on by Nathan Hoang.

On Friday, August 25, 2017, just as Hurricane Harvey was en route to Texas, I called home to Houston see if everything was ok. It was projected to hit south of Houston, closer to Corpus Christi so things should've been ok, my mom told me.

On Sunday, as I was coming back from New Jersey, everything fell apart. Harvey swerved north and decided to just sit atop Houston for three days. Three. Days. Three crazy, intense days of flooding.

I watched local news coverage continuously for three days, with my iPad all day at work, and on tv all night. I called, texted and checked social media regularly just to make sure friends and family were ok. I didn't know what else to do from 1,400 miles away, but to donate, ask others to donate, tweet out emergency service numbers, and warn Houstonians not to go into their attics unless they had an axe or sledgehammer. I was feeling restless, glued to the tv, feeling a mixture of heartbreak and helplessness and had to some of the bad energy out, so I doodled scenes that were the opposite of that.

 Started with the outline in Procreate

Started with the outline in Procreate

My friend, Thomas Nguyen, who went to the University of Houston with me, then moved to New York City and experienced Hurricane Sandy with me, then moved back home to Houston got unbelievable photos of the flood. With his permission, I used one of his Instagram posts as the backdrop to my next painting, Sam Houston Crossing the Buffalo.

I wanted to capture the essence of why Houstonians make Houston a special place: a diverse city, full of neighbors helping neighbors led by our namesake, Sam Houston.

After spending more than a year only drawing animals in a certain style, trying to paint and draw a human being is very difficult. Especially since my point of reference was Washington Crossing the Delaware.

It took me a few tries. And though it looks nothing like a Leutze, it's still special to me.

I'm making some prints and putting them in the store. 100% of the proceeds go to Houston Food Bank.

Latest Project: MacBook Unicorn Decal

Added on by Nathan Hoang.

I doodled a Liger and gave it to my friend and producer at work. To be specific, I taped it to her desk and didn't really give her a choice.

Luke The Liger, from my illustrated thesis that smoking can make anyone look cool.

 She liked it and asked if she could get a decal for her MacBook. Not of the doodle but maybe of something else? Yes. And of a unicorn? Sure.

Here you go, Amanda.

For a 15" MacBook Pro

It's not perfect, but she likes it, and perfection is subjective, so maybe it is. And maybe I'll make it into an actual sticker decal for the computer and not something printed on tabloid-sized paper from the office printer, but new MacBooks don't have light-up apples anymore, so I'm not sure if it has the same effect. So still TBD.

 The  Foodie Uni Selfie  proof-of-concept on Amanda's work computer.

The Foodie Uni Selfie proof-of-concept on Amanda's work computer.

Latest Project: Southwest is the Best

Added on by Nathan Hoang.

My New Mexican friend, Casey, was traveling to Austin for business and asked for representation of some sort before she stepped into enemy territory.

As someone who once rolled into the bleachers of Yankee Stadium during an Astros-Yankees Wild Card game wearing my Bun-B Astros hat, I fully understand the desire to let everyone know where I'm from.

Casey wanted a shirt that simply read, "Southwest is the Best." So I quickly put some options together.

And by quickly, I mean I didn't get to submit the design to a t-shirt printer fast enough, but we both liked the third option best.

I might make it into a bag or or shirt or something, though.

Latest Project: Oh, You Fancy

Added on by Nathan Hoang.

In June, I was eating a chicken sandwich with my friends at Fuku. A guy came up and asked if he could use our ketchup. I said sure and handed it to him but didn't realized my friend was still using it. I also didn't realize she loves ketchup.

I started thinking about her love of ketchup, how fancy she is, and how ketchup is sometimes described as "fancy."

Then I sketched this out:

 Lettering explorations on Procreate. Along with different iterations of the popular phrase.

Lettering explorations on Procreate. Along with different iterations of the popular phrase.

It took a while to finally get this going because I wasn't sure how I'd do this. Initial thought was to just put the ketchup straight on the kitchen counter or white foam board. After weeks of getting to rethink of how absolutely gross and stupid that would have been, I remembered we had cool dishes from Fishs Eddy.

I bought a thing of small thing of ketchup, and stopped by a nearby deli for french fries, both for the fries and the tiny ketchup packets. And the reason why the fries weren't used in the final shot is because they were gross.

Process:
1. Raw // 2. Processed // 3. Retouched // 4. Final

Oh You Fancy, 2017. Ketchup on ceramic.

This isn't on purpose, but I now have two sentences made out of food and only one more for the complete set.

Latest Project: Love is for Losers

Added on by Nathan Hoang.

Years ago, when I was still at the University of Houston trying to make a website for laughs, I went to my neighborhood tennis courts, set up my dad's camcorder on the ground, and kneeled on the court waiting for the timer to take a picture.

 I thought was so clever and well designed, art directed, and copywritten when I made it in the mid-2000s

I thought was so clever and well designed, art directed, and copywritten when I made it in the mid-2000s

Unable to face the shame of my poorly designed past, I opened up my computer and started noodling around, starting with seeing the four different Grand Slam tournament courts.

I tried making a pattern with the Wimbledon grass courts because the treading would be interesting, but it ended up being too busy. So I tried the French courts cause it was simple, has that discoloration from running around everywhere, and that clay color's kinda nice…even if it's French.

After lettering in Procreate and ping-ponging the PSD back and forth between my computer and iPad, I finally got it the way I wanted it to turn into postcards and send to every loveless person I know. Including myself. On a Friday night.

Send this postcard to your ex who you no longer see or think about but occasionally see on your social feed and is totally doing really well and is super happy now but it's no big deal because you're happy for her and it's for the best, and you're doing ok, too, you know?

Love is for Losers (2017). Digital

Latest Project: Cheeseburger Friday Newsletter

Added on by Nathan Hoang.

While I was at Leo Burnett New York, my friend started Cheeseburger Friday, CBF. Every Friday, we'd go to a new burger place. Even after I left LBNY, I'd join every now and then for a cheeseburger with my friends. We had discussions, rankings and a physical leaderboard.

Anyway, I imported CBF to Grey and it started off as a tiny thing cause Shake Shack is across the street in the park, but it grew into a bigger thing cause there were a lot of burger places around 23rd and 5th and now we have discussions, spreadsheets, algorithms, ranks and grades.

After an average-cheeseburger CBF, I visited my dear friend's studio show and was hit with inspiration and a little revelation: Cheeseburger Fridays isn't about cheeseburgers. It's about hanging out friends, co-workers and turning co-workers into new friends and we all just happen to be eating the same food.

I wanted to make a newsletter to let the people express their CBF experiences through art and copy that wouldn't have to be scrutinized by their boss or clients and could just put it out into the world.

I went home and immediately started to sketch out falling ingredients.

 Before

Before

After

I don't know how these ingredients will be integrated with the newsletter, but I was messing around on Society6, and maybe it'll be a t-shirt, or curtains or something.

 Why would anyone want curtains from Society6?

Why would anyone want curtains from Society6?

Next step if I was really going to put this pattern onto curtains for Society6 was to make it seamless. As it was, I could see the borders of the original image, especially if they were tiled. So I swapped the corners, shifted the ingredients around so it was still balanced yet random, overlapped tomatoes and patties between borders, and made sure they all lined up.

Now, if you want curtains or something stupid, like a backpack, that is now an option. If it were on Society6. But it's not. I'm sorry.

Cheeseburger Recipe, 2017. Digital

Latest Project: Dachshund Buns

Added on by Nathan Hoang.

In January, during a very boring, very tedious and meandering phone call, I doodled this little guy: My spirit animal, jumping into a pillowy, perfectly-sized bun while being drenched in Whataburger condiments

  The Quick Yellow Dachshund Jumps Over The Lazy Bun  (2017). iPad

The Quick Yellow Dachshund Jumps Over The Lazy Bun (2017). iPad

I particularly liked this doodle and didn't want it to be thrown out immediately after the call or disappear after 24 hours on Snapchat, so I tried to put it into something a little more permanent. So I gave it a shot on my iPad. Clearly, I wasn't happy with this, but I was also doing it in bed before I went fell asleep, so this isn't a fair assessment.

Months went by and I always wanted to revisit this little dog. I didn't know whether I wanted it to be a pattern or just a thing, but I did know that I didn't want it to end on this note.

So I gave it a couple quick sketches. One was to see how it'd look as I daydreamed it and the other was to explore different angles the little dog could be viewed.

I exported the image into Photoshop with the outlined layers and traced over them with Kyle's Brushes. I debated what style I wanted to do these in. The first attempt was with using a halftone technique, limited to four colors.

It was ok, but still not how I pictured it. I spent an entire year drawing animals with an outline and I didn't want to rely on that, so I tried again.

Dachshund Buns (2017). Digital

Now this is what I see when I close my eyes during a phone call with a client: Jumping into a bunch of buns.

Happy Fourth of July.

Latest Project: Summer Pattern 2017 (Birds and Bees)

Added on by Nathan Hoang.
 A first pass at the nested cactus and also a  Damien Hirst  I guess

A first pass at the nested cactus and also a Damien Hirst I guess

I like to make a pattern once a year. It started off with the popsicles and big cats in 2015. Then it was the chameleons in 2016. This yearly exercise wasn't planned, but I guess two's enough to make anything an annual tradition, so…let's go summer 2017!

My friend friend Casey likes cacti because it reminds her of New Mexico and I find birds nesting in cacti so fascinating because I want to know how elaborate it is inside and if it's like an I Dream of Genie situation where it's extremely spacious and comfortable inside or what's going on in there? So I started off with a sketch on my iPad to plan placement and positions.

I didn't like what was going on here so I left it alone for months. Two weeks ago, I flipped through a CommArts Photography Annual and saw Craig Cutler's image of a bee on a honeycomb and I couldn't stop thinking about it. So I decided to make complementary patterns for 2017, birds and bees.

But not like that, weirdo.

After a year of drawing animals on Procreate, I wanted learn how to use other iPad tools, like AstroPad, so I did everything there (except for Adobe Illustrator work).

First step was to get the vectors down and try out some different patterns. As usual, the simpler the better.

The next stop was the transfer the vector layers to Photoshop and paint over all of it while watching Grand Designs on Netflix in the back and wonder how these people with normal jobs can afford such lavish, custom-made, three-story houses with a pool in the basement.

 Then I pasted the different shapes into Photoshop, painted over it using  Kyle's Brushes . Then I went in and sketched out the placement of the bees, then painted the bodies, then the wings, then the antennae and legs, and then the shadows.

Then I pasted the different shapes into Photoshop, painted over it using Kyle's Brushes. Then I went in and sketched out the placement of the bees, then painted the bodies, then the wings, then the antennae and legs, and then the shadows.

 Though I couldn't get these tubes to work as an illusion like the honeycomb hexagons, I think it turned out pretty ok. Pretty. Ok.

Though I couldn't get these tubes to work as an illusion like the honeycomb hexagons, I think it turned out pretty ok. Pretty. Ok.

Apparently, a lot of birds like owls and lovebirds like to hole up in cacti. But I chose woodpeckers because of their red caps. It's cute. And some cacti have those red balls on top of them, so it made sense.

See you in summer 2018.

Save our honeybees!