Latest Project: Oh, You Fancy

Added on by Nathan Hoang.

In June, I was eating a chicken sandwich with my friends at Fuku. A guy came up and asked if he could use our ketchup. I said sure and handed it to him but didn't realized my friend was still using it. I also didn't realize she loves ketchup.

I started thinking about her love of ketchup, how fancy she is, and how ketchup is sometimes described as "fancy."

Then I sketched this out:

Lettering explorations on Procreate. Along with different iterations of the popular phrase.

Lettering explorations on Procreate. Along with different iterations of the popular phrase.

It took a while to finally get this going because I wasn't sure how I'd do this. Initial thought was to just put the ketchup straight on the kitchen counter or white foam board. After weeks of getting to rethink of how absolutely gross and stupid that would have been, I remembered we had cool dishes from Fishs Eddy.

I bought a thing of small thing of ketchup, and stopped by a nearby deli for french fries, both for the fries and the tiny ketchup packets. And the reason why the fries weren't used in the final shot is because they were gross.

Process:
1. Raw // 2. Processed // 3. Retouched // 4. Final

Oh You Fancy, 2017. Ketchup on ceramic.

This isn't on purpose, but I now have two sentences made out of food and only one more for the complete set.