According to DNS records and receipts, I owned the url ScrapMedal.com since September 2011. My best guess as to why I ever thought to buy it when unemployed, living in New York City was because I was just buying a bunch of URLs to make single-serving Tumblrs and this one time when I was working as a dental assistant during the 2008 recession, a woman came in and asked if any of us had any scrap metal and I was like, “Oh yeah, I do,” and her eyes lit up and I took her to my car and popped open my trunk and I showed her a bunch of broken rear suspensions because at the time, my car kept falling apart and I didn’t want to just throw it away, I wanted to scrap it properly and she was like, “What is this?” and I was like, “Car parts,” and she meant, “Oh, I meant…like…gold,” and I was like, “Oh no…I’m not going to give you gold.”
I thought she was looking for scrap metal like the legendary, hometown favorite C&D Scrap Metal guys who advertise during Houston Rockets games, whose tagline is, “We’ll pay you in two-dollar bills!” I don’t get the appeal of getting paid in $2 bills, because you can get them at the bank, but their ads are the best and I wanted to get paid in $2 bills for my rear suspensions, so advertising works.
Anyway, that’s how I ended up with the url ScrapMedal.com.
I sat on it for six years, trying to find a use for it. I tried to pitch an idea to the agency to melt all their Cannes Lions to make a giant sword, but it didn’t move forward. So there it sat for two more years, just forwarding to nathanhoang.com with no home.
Finally, just days before I was set to move to Amsterdam for a few months, I gathered up my trophies, medals, and certificates, and quickly took pictures of them in the apartment.
I wrote about all my wins and accomplishments (I hated that) then quickly made a logo.