Filtering by Category: Project

Latest Project: Brooklyn Artists and Fleas

Added on by Nathan Hoang.

In January 2011, I started my advertising career sitting across from my fellow "wintern," Sarah Dudek. When I was driving across the country, she happened to have just moved back to Massachusetts and was gracious enough to let me crash at her new apartment. Then Sarah got into sign painting and started selling her art at weekend markets and I've been simultaneously proud and jealous – it's every advertiser's dream to no longer do advertising.

It's a weird existence we've chosen for ourselves.

That's when my roommate-turn-best-friend-turn-business-manager reminded me that I have a ton of posters under my bed, and that I, too, can have a stand at a weekend market, like, say… Artists and Fleas, perhaps. So she emailed them a proposal to get a table on my behalf and left the rest in my hands.

After many excuses and days of procrastination, I finally paid a deposit and there was no turning back (refund-wise), so I opened back up the @EgosDeckDream account and told my friends about it.

I picked the weekend that was furthest away so Casey and I could plan the business: what to print, what to order, how to price, how to design. 

I'm not sure if choosing to wait three weeks from email-to-table was a good idea or bad idea. On the one hand, I got to plan, print, shop, scout, and strategize. On the other hand, waiting three weeks and not knowing whether my table would be a hit or miss with Brooklynites is frightening. And I'm a Brooklynite.

August 25 and 26 will be days I'll remember for a long time. Maybe because it helped me remember the three months in 2013 that I'll remember for the rest of my life. Or maybe because I never smiled so much in my life, not because it was all genuine smiles, but because I'm acutely aware of my resting-bitch face and I'm trying not to deter people from the table. Or maybe because seeing people's faces light up reading about their state validates my project, research and writing.

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I also decided to venture into my second passion: pet portraits, drawn on a brown paper bag for $1. 

And as cheesy as it sounds, it didn't matter if people bought a postcard or not. Seeing people stop by, put on 3D glasses, flip through the book and nod along was pretty rewarding in itself. I know, I know.

A big thank you to every one who supported me physically or in spirit. I've never worked harder in my life, not even in my real day job of advertising.

Funny enough, things came full circle that weekend: Sarah, who helped support my project, inspired me to sell my project products at a market, happened to be selling stuff at her own market that weekend.

I might do it again, I learned areas to optimize and it was my "first pancake" after all, as my business manager says. And I might even do more of a pivot to pet portraits. I don't know. I'll have to wait for my cheeks to rest cause It's been over a week since I tabled AND MY CHEEKS STILL HURT.

Latest Project: Shake Ye Off

Added on by Nathan Hoang.

There was one night in 2014 when I was working really late on two different projects with deadlines on the same day which happened to be at the same time the next morning. With my very slow work computer, I saw all my coworkers go home one by one until I was the last person left on the team still in the office. Then my part of the office went home. Then the entire office went home. The night guard walked by a couple times and went home, I guess. And it was just me and the song "Shake It Off" by Taylor Swift.

Now Grey has an open floor plan which means music is usually consumed through headphones but with the entire floor to myself, I turned it wayyyyyyy up.

So besides being an absolute bop, "Shake It Off" has a place in my heart for this reason, because it helped power me through that entire night and morning when the office lights turned back on and people slowly filed in for the day and I was still working. It's a near-perfect song with a cute music video. But if there's one thing I'd change, it'd be the weird spoken-word/rap portion of the song.

Later that year, in August 2014, I tried to be the change I wanted to see in the world by splicing the real "Shake It Off" song with an instrumental karaoke version and laying Kanye West's verse in the N.A.S.A. song "Gifted," but it didn't turn out well. It was actually kind of bad, which is why you won't hear it.

Almost exactly four years later, inspired by procrastination, I found the perfect Kanye song to put into that part of "Shake It Off," and now it's finally perfect.

So unplug your headphones and blast this in your very own stupid, open-office floor plan because the people deserve an aural blessing.

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And if you think about it, aren't they singing about the same thing?

Latest Project: Nathan Hoang Style Guide v3.3

Added on by Nathan Hoang.

After years of delays to refresh and update my style guide, I decided the world really needed to know how I label my Photoshop layers and how I archive everything. Version 1 of the style guide was more about how if you're going to buy me a Christmas gift, here's what I like. Version 3 of the style guide is more about how if I leave for vacation and you have to dig through my computer for files, here's how I stash files away.

I don't expect the many other Nathans Hoang to adhere to v3 if they couldn't even bother to even read v1, but perhaps I'll make another desperate plea on Twitter.

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I started in March 2018 and typed and typed and typed while catching up on The Walking Dead, which probably explains why v3.0 had so many typos (because the show is bad), Four months and three version updates later, I have a shareable guide.

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There was a tonal shift from Version 1 to Version 3, because it might actually be referenced by the public and not just me. And plus I figured out how to draw a t-shirt properly.

I went from using screenshots of actual Apple interfaces to creating my own so it wouldn't be so dated.

Of all the pages, my favorite is my new Comfort-Efficiency-Value Triangle that I made up as I was typing everything out.

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You can read it below or download it in PDF form in /books

Latest Project: Alief For Life / Alief Till I Die

Added on by Nathan Hoang.

Whenever someone finds out I'm from Houston, they usually ask, "Do you think you'll ever go back?"

I mean listen, we live in a crazy world and I don't know when my time will be up on this Earth, but I hope my body will find its way back to Alief. That's all I can ask for.

And hey, is this endless repping of Alief and Houston getting old? I don't know, but every time Jay-Z shouts out Brooklyn, I don't really care and I live here, and whenever Beyoncé shouts out Houston, I lose my mind and throw up the Cougar paw, so I'll continue repping Alief for life

And that's how I ended up with these two designs. Drawing inspiration off the official Alief logo, I wanted to say what I've been saying for a while, "I will rep Alief until I die," so I sketched this out in Procreate during the 2018 State of the Union address.

Alief Til I Die, digital. 2018

Alief_Till_I_Die_V1.1

My new roommate brought up the good point that maybe it's not a great idea to bring up death with a school district. I mean, Alief is a town, but she's not wrong. So I made this to balance things out.

Alief For Life, digital. 2018

alief-for-life_procreate_180216_nh_v1.0

I intended to print these onto shirts and bags for my eventual store, which was called "Never Change" at the time (Sidenote: When I brought this up to my internship-day friends, June and Haywood, they roooooooooasted me), so I got a sample tote and it looked fine, I guess (Sidenote: These aren't the official totes, the design was printed on too low), but I decided it'd need to be on two separate bags instead of a double-sided bag, so I gave it to my high school geometry pal, Christi, who was in town.

I hope I live a little longer, but when I die, bury me underneath the Alief store.

Grim Sleeper. 2018
Alief Cemetery: A Texas landmark

Latest Project: Lion Harty Phone Case

Added on by Nathan Hoang.

I always hated the Society6 mentality of taking a thing you made and putting it on practically everything they sell: A pillow, shower curtain, regular curtain, clock face and a bath mat. I mean, if you want to get your money, I'm all for it, but it's not for me. If I was going to make a thing, I wanted it to make sense for the medium. So out of spite of nobody except my imagination, I wanted to make a unique phone case for my upcoming store.

In 2016, I got a new project manager and she was new to Grey and her phone lock screen background said, "NOBODY CARES. WORK HARD." Not one to encourage hard work, I gave her my "LAY LOW, WORK SLOW" phone background instead.

I checked back in a year or so later to see what phone background she had now. It was neither the "WORD HARD" one nor the "WORK SLOW" one. Great. I asked her what her favorite animals are and she said a lion and sloth. Cool. 

 Experimenting with layout, looks, brushes and color. Always gotta accommodate the headroom up top for the clock

Experimenting with layout, looks, brushes and color. Always gotta accommodate the headroom up top for the clock

So I made this lion iPhone wallpaper.

But the whole point of this entire exercise was to make a phone case…so…

Hell yeah. Now I just have to do a sloth.

Coming to the /shop

Latest Project: QR Codes

Added on by Nathan Hoang.

As I begin to fix my website to prepare it for the store, I'm seeing where I can fix other areas, too, especially since once every year, someone on Reddit has a ShowerThought™ that goes something like, "There should really be a sarcasm font," and then some loyalist who I'm grateful for, says, "Hey, why not try Sartalics!" And then I experience what seems to be a DDOS attack, but it's just a bunch of sarcastic nerds looking at how to be sarcastic online.

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Ever since I changed my website from a hand-coded HTML site to a Squarespace, I wanted to fix it so it's not templated. The scrolling marquee is a holdover from the HTML site, and the little bug of the moose icon below the left-hand navigation. The little moose pointed to my Tumblr, which I was obsessed with, but then my /latest blog and Tumblr achieved singularity.

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Not wanting to lose that dumb little bug but also not wanting to point to the Tumblr anymore, I decided to put one of my URLs that I'd been holding onto since the early 2012 to use.

Anyway, not going to spoil it for any of us, just know that iOS 11 has an automatic QR Code reader when you turn on your camera and point it towards the code.

I don't know where this QR code below goes (it used to point to nathanhoang.com before the addition), but I printed them out and posted them around DUMBO in 2011. 

 
mario qr code.jpg
 

Latest Project: Alief Assemble

Added on by Nathan Hoang.

Did you hear? I'm from Alief, Texas.

I went to Heflin Elementary School for six years, O'Donnell Middle School for three years, and Alief Hastings High School for four years. I'm a lifer and one time well into or after college, we had a Heflin Elementary School reunion. I'm told that's weird, but Alief is just a weird, special place.

Some famous alums include Beyoncé (for a semester at Elsik), Rashard Lewis, Tila Tequila, Michael and Martellus Bennett, and I wondered what would happen if every school combined forces and work as one instead of having dumb high school rivalries (Elsuck, amirite?). Like if all those alums except Tila Tequila got together to do something great. It'd be pretty awesome. Like, the Alief's first school, Alief Hastings High School, has the Fighting Bears, and the rival sister school, Alief Elsik High School, has the Mighty Rams, the newest school, Alief Taylor has the Roaring Lions, and Alief Kerr has regular tigers.

Regular tigers? Yeah. I checked.

alief kerr bengal tigers facebook conversation.jpg
 

What would happen if all these schools just…joined forces. Like…literally came together…and protected Alief?

Behold!

I shared this initial sketch of this guy to my good friend and high school prom date Caroline and she named it MegAlief and I thought that was genius so shout out to Caroline.

On a flight back home to Alief for Têt, I sketched this idea in Procreate. It went through different stances, but just standing erect was too ominous and X-Men Sentinel-esque. There was an image I ran across on Tumblr years ago of a kid by Mike Cohen that always stuck with me, so I took his little stance and made it for this robot holding Alief's giant sundial pencil.

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Once I felt good about the shapes and stylings of the robot, I began on the individual school robots. This was infinitely much tougher.

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After getting the thumbs up from my brother and cousins, I traced the robots in Illustrator.

 The Illustrator process: 1. Tracing the Procreate lines // 2. refining it so the angles make sense // 3-5. Color // 6. Shading and stippling // 7. Refining the shades  // 9. Highlights // 10. Thickening stroke

The Illustrator process: 1. Tracing the Procreate lines // 2. refining it so the angles make sense // 3-5. Color // 6. Shading and stippling // 7. Refining the shades  // 9. Highlights // 10. Thickening stroke

Then I sat on these illustrations for months and worked on other stuff while waiting to go back home in May to photograph the four campuses on the weekend so it wouldn't be creepy. It had been a long while since I've been back in the vicinity of Hastings and boy did it bring back memories. Like falling asleep in the back of French class and getting yelled at by Mr. Katre and him telling me I'm no longer allowed to sit against the wall anymore. There were more memories that was always funny to me.

I often go into things and not know how it'll live, but I'd been thinking about opening a store for Alief-related stuff. Like how Kanye West sells socks that says Calabasas on it, except mine says Alief. But with these, I knew I wanted to at least make something I would've liked as a 15-year-old: stickers.

So look out for these on your TI-84s, Alief Seniors Class of 2019!

Latest Project: Long Dog

Added on by Nathan Hoang.

I keep receipt paper at work for scrap papering, note-taking, to-do-list making purposes, and one day during an in-office happy hour, I doodled my friend's favorite dog on the paper and it wrapped around naturally as receipt paper does, and I thought it was cool and she thought it was cute and then I forgot about it until I checked this place where I printed my Birds and the Bees bag and it turns out, they did all-over printing on t-shirts, which is perfect because this doodle wouldn't work unless it was seamless, so then I paced around the apartment with excitement, sat down and fired up Photoshop while watching Nocturnal Animals.

I started off with a sketch of my roommate's favorite kind of dog, even though she's a cat person, the dachshund. Then I had to take that dachshund sketch and put it into Illustrator to stretch the dog out and make sure it'd wrap around correctly.

 Could I have done this in Photoshop? Yeah, but I thought about doing a vector outline first and then decided to not do that at all and keep the lines natural, but by then it was already too late and the program was already open and then I was like, yeah sure. I'm watching  Nocturnal Animals  so who's really paying attention to what I'm doing, anyway?

Could I have done this in Photoshop? Yeah, but I thought about doing a vector outline first and then decided to not do that at all and keep the lines natural, but by then it was already too late and the program was already open and then I was like, yeah sure. I'm watching Nocturnal Animals so who's really paying attention to what I'm doing, anyway?

Once I got the dachshund to the optimal length, I exported her back into Photoshop to start different brush tests.

Testing different Kyle brushes

Happy with how the little guy looked, I went back to the original pup cause I knew at least one shirt would be bought. It took a while to get the correct brush, but it didn't occur to me to fill out the scottie instead of outlining him like the dachshundd.

Testing different Kyle brushes

The final step before I sent these out to be made into shirts was to put it back into the Illustrator template.

 With the shirt template layer turned on

With the shirt template layer turned on

 With the shirt template layer turned off

With the shirt template layer turned off

Now look at these mock-ups and imagine how excited I was to get the orders in.

Just look at it!

I broke my style guide rule and wore a shirt with a print on it to work. I was very excited.

 From my copywriter,  @conopatttt

From my copywriter, @conopatttt

 From my account person,  @caatnaps

From my account person, @caatnaps

My other roommate works in fashion and gave me her approval, so it'll be in my revamped store soon!

Also, because I like things in threes, there'll be a third dog soon.

Latest Project: Grey's Dog and Pony

Added on by Nathan Hoang.

Six times a year, Grey gets the agency together after work to enjoy a happy hour together. They call it Dog and Pony. I don't know why, I must've missed it during orientation.

March 2018's Dog and Pony is going to be put on by the Famously Effective Women of Grey for Women's History Month and through some happenstance, Jessica Deutsch, my fellow Grey softball outfielder, asked me to make a poster promoting the Dog and Pony.

So I made some posters. And then I painted some posters.

Not entirely sure how I ended up making three posters, but I couldn't stop after one. I think it's because I thought of the empowering phrases that are all around pop culture and sweaters since November 2016: "Wild Feminists," "Future is Female," and "Slay Bitch."

It became the basis of the concepts. I don't remember which poster concept I thought of first, the photographic one where it's more Wolf & Horse than Dog & Pony, or the fully painted one that's more Dog versus Pony than Dog & Pony, but I do remember telling Jess that I was planning on spending my weekend working on the posters because I was super excited about them and she said, "What?? No! It's the weekend! You should enjoy yourself! Go make some friends!" But the thing is, it's really hard to make friends after you turn 30 and the only friends you have at that point are the ones you already have and also any animals you adopt.

So late Friday night, while unironically listening to Sugar Ray, I started things off the way I usually do, with Procreate:

As you can see, I have absolutely no idea what I'm doing. But I started getting it to the point where the horse was less of an intruding cartoon character and more of a demonic horse. Once I was happy with the general layout, I traced the landscape in Illustrator so I could paste it into Photoshop and paint into it.

I decided to keep it achromatic because it was much more dramatic, heroinic, and because Jess needed it the next day and I had spent too much time on the tarot card. Anyway, I was very please with how this turned out because I always wanted to try landscapes for when I finally get started on my Space Zoo book.

When I was thinking about "Future is Female," I remembered watching Jojo's Bizarre Adventure, with my brother a couple months ago, and the idea of tarot cards was still fresh in my head, so I went with that instead of a crystal ball.

Grey Dog and Pony: Future Is Female

Hopefully more people show up to this Dog and Pony than the happy hour I set up for Texas expats who work at Grey the other day.

Making new friends is hard :(

Latest Project: Line Star State

Added on by Nathan Hoang.

I know, I know. Yet another Texas-based project.

Turns out, I was never happy with the original design from two years ago with the way the lines didn't align, so I revisited it, and gave it a refresh.

Though I liked the minimalism of the square in lieu of a star, I remembered this hilarious joke my brother told me when we were in elementary school. It went something like:

It was a new kid's first day at a new school and the teacher was like, "Hey what's your name?" and the kid was like, "Texas," and the teacher was like, "No really, what's your name?" and the kid was like, "Really, it's Texas," and the teacher was like, "If you don't tell me your name I'm going to send you to the principal's office," and the kid was like, "I swear to you, my name is Texas" but the teacher didn't believe him and he got sent to the principal's office and on the way he ran into a bully and the bully was like "Hey what's your name?" and the kid was like, "Texas," and the bully was like, "No really," and the kid was like, "Yeah, really, my name is Texas,"  and the bully was like, "If you don't tell me your real name, I'm going to stab you," and the kid was like, "You gotta believe me, it's Texas," and then the kid gets stabbed and he goes to the nurse's office and she was like, "What's wrong?" and the kid was like, "I got stabbed," and the nurse was like, "Where?" and the kid was like, 🎶 Deep in the heart of Texas ♬

Anyway, I remember laughing around on the floor at that joke and tried telling it at school but nobody had the patience for it, much like how you probably didn't have the patience to read that entire copy block.

Long story short, I wanted to explore different shapes besides a square, starting with a heart.

1) v1.0: Lines are all willy nilly nothing matched up, nothing matters
2) v2.0_1: Lines have rounded terminals, the edges are clean and ends on a corner
3) v2.0_2: There's a red heart in the middle
4) v2.0_3: There's an X instead of a square, just to see how it looks, it doesn't look great
5) v3.0_1: Added some shadows over the lines so they like latticed
6) v3.0_2: There's a red heart in the middle but with some shadows around

I liked the latticed heart and after doing a very informal straw poll of my old roommates and a fellow coworking expatriate, it was unanimous. 

 That's the actual Eiffel Tower in Paris, Texas. Ask to see my profile picture sometime.

That's the actual Eiffel Tower in Paris, Texas. Ask to see my profile picture sometime.

At last, that giant statue of Sam Houston, Big Tex and I will finally be able to sleep at night knowing the diagonal lines meet up.

Latest Project: 👏🏾👏🏾👏🏾👏🏾 Deep in the Heart of Texas

Added on by Nathan Hoang.

I usually make a flag for the Olympics, but it's been kinda crazy this year, so I just made a bunch of flags for Texas Independence Day instead.

 The Stars At Night, Are Big And Bright 👏🏾👏🏾👏🏾👏🏾 Deep in the Heart of Texas

The Stars At Night, Are Big And Bright 👏🏾👏🏾👏🏾👏🏾 Deep in the Heart of Texas

 Friday Night Lights, Are Big and Bright 👏🏾👏🏾👏🏾👏🏾 Deep in the Heart of Texas

Friday Night Lights, Are Big and Bright 👏🏾👏🏾👏🏾👏🏾 Deep in the Heart of Texas

 The Marfa Lights, Are Big and Bright 👏🏾👏🏾👏🏾👏🏾 Deep in the Heart of Texas

The Marfa Lights, Are Big and Bright 👏🏾👏🏾👏🏾👏🏾 Deep in the Heart of Texas

Latest Project: Turn Texas Blue

Added on by Nathan Hoang.

Texas is very close to turning blue. I mean, especially when you have someone like Ted Cruz in the US Senate, we're pretty close to going blue. I have a telephone reminder to call Ted Cruz's offices every weekday to tell him I don't agree with what he's doing. Ted Cruz once shut down the government by filibustering with the child's book, Green Eggs and Ham. This shutdown resulted in my not being able to go to several national parks and monuments while on my 50-state road trip.

To say I don't like Ted Cruz is an understatement. I never want to see him ever again. I mean… if my political opponent insulted me, my wife and my dad, I wouldn't really ever support my politic opponent. Ever. But that's me. Someone who loves my family.

I want Ted Cruz out of office so bad that I delayed updating my Project Notes notebooks to make some things. And I hate doing projects without my Project Notes notebook, because that's how I keep track of everything.

That's how much I don't like Ted Cruz.

I discussed this project on Twitter with Brian Thompson, one of the first people I worked with when I freelanced in NYC in 2009. Perhaps this would go on party hats?

Brian told me it'd be too wide for the party hat, which is understandable, so I made this, too.

Maybe it'll go on a party hat. Maybe it'll go on a clipboard. We'll see.

Don't boo. Vote.

Latest Project: Frieds of March 2018

Added on by Nathan Hoang.

10 months ago, after eating at a really good fried chicken restaurant in Greenpoint that has since closed, I was inspired to try more fried chicken sandwiches. 

I told my friend, Casey, that I wanted to make a day of it. It'd be on, oh…I don't know…, March 15, and I'd call it, ummmmm…how about, Frieds of March? So I'd have to wait, like 10 more months to make this stupid event a thing just because I like to commit a really stupid pun.

First I mapped out some noteworthy fried chicken sandwiches in the city.

 Frieds of March, to-eat list

Frieds of March, to-eat list

"How are we going to eat at all these places in one day?" my friends would ask.

Listen. I don't know. The furthest I planned this was the name and date. It's one of those "cross that bridge" situations.

And then they'd ask, Could I eat nine different chicken sandwiches throughout the course of a day? Of course.

Am I going to take a PTO day just so I can eat at least nine friend chicken sandwiches throughout the day? Yes. Of course.

Fine. But would I be ok with eating alone at at least nine fried chicken restaurants because no one else is committed to the craft like me? Absolutely yes.

But I decided that if this is going to be an inaugural event, I should choose just three? So I can do it again next year?

Anyway, I had to make an invitation that wasn't just a calendar invite.

I started with Vincenzo Camuccini's Death of Caesar. An obvious choice, but a painting I'm fascinated with, and one of the few I can remember the name of.

That's not to say I was interested in Julius Caesar. I don't remember much about Julius Caesar; I didn't pay much attention in sophomore English, but I know there was a conspiracy to kill the guy and this and that.

So initially this was just going to be a teaser/save-the-date type invitation, but I wanted it to decode like we're in a secret society, conspiring to commit to chicken, and if you stare at the image for longer than two seconds, you can see what happens on March 15.

Process shots and breakdown of the type transformation. The font is called "Diamonds."

I also considered making Caesar an entire chicken but I made it too sexual, so I abandoned it.

This Chicken Caesar's coming after your man.

Latest Project: Alief 4 Life

Added on by Nathan Hoang.

If you didn't know I was from Alief, either we didn't grow up together, or we simply have never talked in person.

So in case you didn't know, I'm from Alief and I've been thinking of making Alief stuff. Shirts, perhaps? Because every time I see someone wearing an Alife shirt, I get real excited and think it says Alief and I get upset and I am tired of it.

I made this and maybe it'll be a neon lamp or something. TBD.

Alief 4 Life

Or I could just screen print my Twitter bio onto a bunch of t-shirts and call it streetwear.

 My Twitter bio

My Twitter bio

Latest Project: Chendra and the Wild Quest

Added on by Nathan Hoang.

A tweet caught my eye one Wednesday because it showed a picture of an elephant looking at a seal, and a book agent I once submitted to quote tweeted that she needed a children's picture book of this story "right now."

Now, I love interspecies friendships, and I love children's picture books. Growing up, I watched a bootleg tape of The Fox and The Hound, until the tape no longer worked. And I happen to be pretty good at drawing animals after a year of practice. I wasn't going to pass up this opportunity from a book agent who once passed on my submission, so I gave it a go.

First step was to gather what landscapes I've photographed in my entire life. My travels around the country, that time I filmed a couple commercials in Thailand, and IcelandAir's free layover plan definitely helped with that. I also had to dig deep into the archives of random road trips around Texas in the mid-2000s, too. I mean, I've been places, but I haven't seen every ecosystem here on earth, so some things had to be cheated

 106 images I could have used for this book.

106 images I could have used for this book.

Next I needed a story. Sure the original story of the baby elephant visiting all the animals and gravitating most towards the sea lion was nice, but having the setting in a zoo is kinda sad for me. I had writer's block of sorts, but while waiting in line to see Shea Serrano at The Strand for his new book, Basketball (and Other Things), something clicked and I realized how to write this story so I began furiously typing out the online on my telephone.

When I got home, I began to sketch out the elephant in my favorite locations.

 Painted directly in Photoshop using Kyle's Brushes.

Painted directly in Photoshop using Kyle's Brushes.

Though I couldn't deliver the book immediately as was requested, I spent two whole weeks working on each image, and writing out the story and getting feedback and refining and tweaking.

Anyway, this is the book.

If I had more time, I would have fleshed it out more. I wanted Chendra to visit more animals. But getting to draw animals on my photographs but with a story this time was a lot of fun. I teased a sequel at the end and maybe, who knows, I'll get to do that next quest adventure.

Latest Project: Southwest is the Best

Added on by Nathan Hoang.

My New Mexican friend, Casey, was traveling to Austin for business and asked for representation of some sort before she stepped into enemy territory.

As someone who once rolled into the bleachers of Yankee Stadium during an Astros-Yankees Wild Card game wearing my Bun-B Astros hat, I fully understand the desire to let everyone know where I'm from.

Casey wanted a shirt that simply read, "Southwest is the Best." So I quickly put some options together.

And by quickly, I mean I didn't get to submit the design to a t-shirt printer fast enough, but we both liked the third option best.

I might make it into a bag or or shirt or something, though.

Latest Project: Oh, You Fancy

Added on by Nathan Hoang.

In June, I was eating a chicken sandwich with my friends at Fuku. A guy came up and asked if he could use our ketchup. I said sure and handed it to him but didn't realized my friend was still using it. I also didn't realize she loves ketchup.

I started thinking about her love of ketchup, how fancy she is, and how ketchup is sometimes described as "fancy."

Then I sketched this out:

 Lettering explorations on Procreate. Along with different iterations of the popular phrase.

Lettering explorations on Procreate. Along with different iterations of the popular phrase.

It took a while to finally get this going because I wasn't sure how I'd do this. Initial thought was to just put the ketchup straight on the kitchen counter or white foam board. After weeks of getting to rethink of how absolutely gross and stupid that would have been, I remembered we had cool dishes from Fishs Eddy.

I bought a thing of small thing of ketchup, and stopped by a nearby deli for french fries, both for the fries and the tiny ketchup packets. And the reason why the fries weren't used in the final shot is because they were gross.

Process:
1. Raw // 2. Processed // 3. Retouched // 4. Final

Oh You Fancy, 2017. Ketchup on ceramic.

This isn't on purpose, but I now have two sentences made out of food and only one more for the complete set.

Latest Project: Love is for Losers

Added on by Nathan Hoang.

Years ago, when I was still at the University of Houston trying to make a website for laughs, I went to my neighborhood tennis courts, set up my dad's camcorder on the ground, and kneeled on the court waiting for the timer to take a picture.

 I thought was so clever and well designed, art directed, and copywritten when I made it in the mid-2000s

I thought was so clever and well designed, art directed, and copywritten when I made it in the mid-2000s

Unable to face the shame of my poorly designed past, I opened up my computer and started noodling around, starting with seeing the four different Grand Slam tournament courts.

I tried making a pattern with the Wimbledon grass courts because the treading would be interesting, but it ended up being too busy. So I tried the French courts cause it was simple, has that discoloration from running around everywhere, and that clay color's kinda nice…even if it's French.

After lettering in Procreate and ping-ponging the PSD back and forth between my computer and iPad, I finally got it the way I wanted it to turn into postcards and send to every loveless person I know. Including myself. On a Friday night.

Send this postcard to your ex who you no longer see or think about but occasionally see on your social feed and is totally doing really well and is super happy now but it's no big deal because you're happy for her and it's for the best, and you're doing ok, too, you know?

Love is for Losers (2017). Digital

Latest Project: The New York City Skyline Index

Added on by Nathan Hoang.

I don't think I've shared the story of how my roommates and I got into our Greenpoint apartment a year ago.

Long story short, we saw a listing with a deck and an amazing view that was a little over our budget but we all said, "Hey, if it's our last apartment in NYC, we might as well do it big."

 This is kinda the view from my apartment but from a much higher elevation. I used Google maps to figure out the names of buildings and totally forgot there was this 3D Maps feature that made things so much more easier.

This is kinda the view from my apartment but from a much higher elevation. I used Google maps to figure out the names of buildings and totally forgot there was this 3D Maps feature that made things so much more easier.

So after we visited the apartment with our broker, we were writing the check when the broker got off the phone and told us someone had already put their deposit in. Our hearts sank, but she suggested try putting in a little more money and maybe that would help.

Well, you know what else would help? The building owner being in Israel for Passover and not doing any business and therefore not getting that initial deposit and then seeing our deposit.

So in the first few weeks of standing on our new deck looking out at this dumb city, I always wondered what buildings are what. So a year later, after renewing the lease…the questions are finally answered. The dumb Manhattan Skyline Index.

Here's an enlarged version where you can press back and forth to see all the dumb building names (i.e. The Wang Building).

This was taken in December 2016 and since then, a luxury condo high-res as large as the building on the far left has been erected directly in front of the Empire State Building obstructing everything.

New York City, man.

 I also took another series of images in March during the day that I stitched together, but I didn't like how it looked. I mean, the sunrise image I used for the poster has the Chrysler Building's Shadow on the MetLife Building. And plus it's evidence that I woke up during a sunrise once. This one's just ok…couldn't get the sky to blend together, but you should see it anyway.

I also took another series of images in March during the day that I stitched together, but I didn't like how it looked. I mean, the sunrise image I used for the poster has the Chrysler Building's Shadow on the MetLife Building. And plus it's evidence that I woke up during a sunrise once. This one's just ok…couldn't get the sky to blend together, but you should see it anyway.

Latest Project: @Grey Instagram

Added on by Nathan Hoang.

Every week, one employee gets to take over Grey's Instagram. By choice.

Since I was wrapping up my year with Ego's Deck Dream, I decided to apply what I learned from drawing an animal every day into drawing some animals for a week for my employer.

Below is my week's takeover along with process video and some commentary no one asked for.

Sidenote: Every person's takeover has to start with a selfie.


Monday, May 29, 2017 (AM Post)

At the Grey Centennial party, there was a bedazzling station that my friend convinced me to go get bedazzled after a bit of drinking. Yes I bring my selfie stick to the club. Everyone hates it until the next day when they want to see their faces.

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Monday, May 29, 2017 (PM Post)

I went to Dia:Beacon with my friend Casey the week before. It was a rainy day and I lost her in the Richard Serra installation cause she walked into the spirals and all I could hear were her shoes.

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Tuesday, May 30, 2017

I come here when work gets to be unnecessarily stressful. 

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Wednesday, May 31, 2017

This was the second game of our second season and we won.


Thursday, June 1, 2017

I've never bought shoes from Flight Club in my entire life, but I stop into their stores often. Why I don't know.


Friday, June 2, 2017

Friday

Saturday, June 3, 2017

This is my favorite bodega in the city. It's East Village Grocers on 9th and 2nd in my old neighborhood. They carry all sorts of stuff. Vegemite, Kinder Eggs, Ben and Jerry's Mint Chocolate Chip. Everything. They used to have a bodega cat but she passed away. 

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Sunday, June 4, 2017 (AM Post)

Also views from my old neighborhood.

Sunday

Sunday, June 4, 2017 (PM Post)

I had to bring a waterproof iPhone sleeve into the pool, wait for the kid doing the private swim lesson to get out of the pool so the next kid doing the private swim lesson could get in, so I could take my phone underwater and get a shot where there were no kids learning how to swim.

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Though I didn't break the social media engagement records that I wanted to, it was fun, but stressful. And if there's one thing I learned this week, it's that social media algorithms are the absolute worst.