Filtering by Tag: Product

Latest Updates: July 2017 to February 2019

Added on by Nathan Hoang.

My favorite podcast episodes are ones where they’re like, “We did this great reporting on all these stories and we just wanted to touch base, check in, reconnect, and update you on all these stories.” So that’s what we’re going to do: go far back into the /latest where updates would make sense, I’ll give a brief recap on the project and what the latest update is and will skip the ones that I’m too scared to start up again because it’s too daunting.

These updates are in chronological order, which is the opposite of the blog, and it’s strange that we’re forced to read things in reverse chronological order like that, but it worked for Memento, so I guess.


Summer Pattern 2017 (Birds and Bees)

RECAP: In the summer of 2017, I made two patterns, birds and bees.

UPDATE: I put it onto two bags: one where each pattern covers the entire canvas on both sides, and one where the pattern is shaped into a pyramid for the birds and a hexagon for the bees. After getting the two bags, I liked the minimal one more and put that in the shop, and gave the full-bleed bag to my mom cause she likes almost everything I make.

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Laser Chat

RECAT: I rescued a mass-produced painting from my apartment building’s trash room and painted a cat on it. I then rehung it in the building elevator and then it went missing.

UPDATE: My friend Mike took it because my other friends, Joe and Yuwi, couldn’t fit it in a box when they moved to Seattle!

 
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Ego on a Canal Boat

Recap: I painted a picture of Ego riding a canal boat leaving New York to go to Amsterdam and I cried so much.

UPDATE: I printed this out and gave it to her! Unfortunately, I didn’t think ahead and printed this out in imperial measurements so when Mark tried to frame this, he had to squeeze it to fit a picture frame measured in centimeters.


Latest Project: Frieds of March 2018

RECAP: I made an event called the Frieds of March

UPDATE: My work friends and I went around East Village. I don’t know why I didn’t document it thoroughly as I tend to document these sorts of dumb ideas, but I do have, like, eight different photos of me wearing a cat sweater with Pinot when I got home.


Line Star State

RECAP: I refreshed a previously designed version to make it cleaner and added another iteration that features a heart.

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UPDATE: I put the flag onto a hat and gave it a really cute name. That’s for sale, too.


Mud

RECAP: I made a painting of my favorite coffee place of all time using their own coffee.

UPDATE: They have (had) two other properties (RIP Mud Truck), and because I’m obsessed with doing things in threes, I rounded out the series.


Cats of New York

RECAT: I made a toile du jouy pattern featuring different cats of New York and called it, Cats of New York.

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UPDATE: I took my toile du jouy pattern featuring different cats of New York and made it into a sweater called, Cats of New York. Also in the shop.


Oriental Tailor Shop since 1976

RECAP: I made some ads honoring my parents and their shop they’ve owned since 1976.

UPDATE: I was going to buy ad space in a local magazine but that was going to cost a lot of money so I printed and frame them. I don’t know where they put them, I didn’t see it in the house, and I didn’t get to visit the shop when I went home for Tết, but I did find this jacket I used to wear in high school with my mom’s embroidery on the inside cause I used to lose stuff a lot. My dad wears it now.

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Delft Ego

RECAP: I drew a bunch of Delft-inspired tiles featuring Ego and her new European lifestyle.

Update: I visited Ego in November 2018 and gave these tiles to her! I also printed it onto a sweater because I guess I’m obsessed with all-over print sweaters now.

I also had a chance to go to the actual city of Delft where these traditional tiles are made. I learned that the tiles aren’t actually painted with any particular blue paint, but rather with cobalt oxide and when it’s heated in the kiln, that’s when it turns that Delft blue. Wow!

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Lắc Bầu Cua (2019 Year of the Pig)

RECAP: Tired of looking at the same, ugly game board we traditionally play during Tết, I made my own, which includes three dice.

UPDATE: I printed two boards, one for each side of the family. They loved it and I made a gambling profit for once. I also got an ovation from my family, they were so happy.


The Đặc Biệt Longevity Sweater

RECAP: I designed a sweater based on the dinnerware I used growing up.

UPDATE: The sweater was a hit. It wasn’t immediately clear to some that it was based on that bowl I’m cradling in my hand, but the rumors spread. I was also asked where I bought this and I said I made it, which impressed them twice over (after the custom Lắc Bầu Cua board), and my family was also impressed that I knew how to spell words in Vietnamese.

This isn’t for sale yet, but it will be soon. Won’t make an update post for that, don’t worry.

Latest Project: The Đặc Biệt Longevity Sweater

Added on by Nathan Hoang.

When I was at Leo Burnett New York, I sat next to a Japanese designer and one day, he had an epiphany and told Skyler and me, “I just realized why I like Chipotle. It’s because it has rice! So good, man…so good.” Years later I realized that was true for me, too. I’ll eat anything if it has rice: burrito bowls, pilaf, halal chicken over yellow rice, Rice Krispies Treats, anything. And though I’ve never tried “cauliflower rice,” I’d give it a shot.

If you grew up in a Southeast Asian home or ate in Chinatown or went grocery shopping in an Asian market, you surely saw on one of these ubiquitous patterns, adorned on plates, bowls, spoons and chopsticks, sometimes referred to as a longevity pattern. I mean – I ate all my rice out of this bowl my whole life. I don’t anymore, but I do get nostalgic for them. And that’s when I had an idea:

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THIS, I thought to myself, NEEDS TO BE ON AN ALL-OVER PRINT SWEATER.

And as I thought that, I accidentally shared the thought with a friend. And like any song that gets stuck in your head, the only way you can get it out is to express it, or in this case, put it on paper and eventually design the whole thing and get it printed and made into an actual thing that you can hold in your hands.

So that’s what I did.

It took a while, to clear the other projects off my to-do list, but with Tết looming, I skipped my usual Procreate process and went straight to Photoshop via Astropad Studio using Kyle’s brushes. I tried to find an Asian movie or show to watch to help me get in the right headspace, but the closest thing available was Murder on the Orient Express (2017), which was…fine.

Getting the balance and spacing between all the pattern lines was tough and took a while, and after fudging and shifting them around, I got it in a good place. Now I just had to do it three more times for the backside, right arm, and left arm templates. I decided that instead of just using the same front.psd file for the other three templates, I’d retrace it, because although this sweater is inspired by the “longevity” pattern, which is a mass-produced to the point that ensures its longevity long after this planet melts and drowns, each side has to be special.

I also wanted to replace the Chinese character in the center which said “longevity,” with “đặc biệt” (“special” in Vietnamese), because anyone who wears this is đặc biệt.

 
 

If you’ve ever seen a longevity plate or bought a Supreme one for $100, you’ll notice that there are other floral accents on the edges. I couldn’t put this flower on the sides of the sweater because the template has bleed, trim, and safety areas, so I painted them onto the elbows, and that’s how we ended up with this look:

And before we have a bad reaction to the cultural appropriating model, the sweater website uploads my images onto this stock man’s body so I can see it mocked up.

It’s strange. I was never big on AZN Pryde [sic] when I was growing up in middle school, but I thought the song “Got Rice,” was pretty good, and that was probably the closest I got to showing pride in being Asian. So the recent uptick in Asian-inspired projects has been out of the norm for me. It’s either because of the current political climate where the Trump administration wants to limit refugees and end birthright citizenship; or the smash hit movie, Crazy Rich Asians; or growing older and realizing that I have to understand my culture and traditions to pass it on to my cat or dog or whatever; or maybe it was after watching Ali Wong’s last stand-up special.

It’s hard to tell.

Latest Project: Lắc Bầu Cua (2019 Year of the Pig)

Added on by Nathan Hoang.

Growing up, my dad’s side of the family brought all the games to my childhood. My aunt taught me how to play xiangqi (aka Chinese chess), tiến lên (aka VC or 13), and the perennial lunar new year game, lắc bầu cua.

Now if you don’t know how to play this game, it involves a three six-sided dice and a mat. Players put their bets down on what they think the dice landed on and they get paid out one-to-one. Oh, and the dice actually have animals instead of numbers. So you’re betting on animals like a deer, rooster, fish, crab, shrimp and also a random gourd. Not sure how a gourd convinced people that it deserved a spot but it’s in the name. I mean, the literal translation of lắc bầu cua is “shake gourd crab.” (The game goes by other names, but this is what I called it growing up.)

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Anyway, I spent a lot of time during Tết playing this game and it never struck me how ugly this board is. And it seems like this exact board is ubiquitous among every Vietnamese household. If not this one, then another one of the two, which are just as ugly.

Tired of looking at this thing, I decided to make my own. So as usual, I started with a sketch in Procreate.

Then I traced it in Photoshop via Astropad Studio using Kyle’s Halftone Brushes.

It’s a good start, but when I worked on the Nicorette pitch, I learned that smoking is actually really cool. I knew that when I read comic books in the 90s, and I knew that when I drew a bunch of animals smoking a cigarette all over my Nicorette brief. So I added some much needed swagger to these guys.

Oh hell yeah.

As a present to my families, I ordered these boards and dice for the coming new year, and I’m also considering making this an annual tradition. Will it be available in the /shop? Find out in the Year of the Rat!

Latest Project: Brooklyn Artists and Fleas

Added on by Nathan Hoang.

In January 2011, I started my advertising career sitting across from my fellow "wintern," Sarah Dudek. When I was driving across the country, she happened to have just moved back to Massachusetts and was gracious enough to let me crash at her new apartment. Then Sarah got into sign painting and started selling her art at weekend markets and I've been simultaneously proud and jealous – it's every advertiser's dream to no longer do advertising.

It's a weird existence we've chosen for ourselves.

That's when my roommate-turn-best-friend-turn-business-manager reminded me that I have a ton of posters under my bed, and that I, too, can have a stand at a weekend market, like, say… Artists and Fleas, perhaps. So she emailed them a proposal to get a table on my behalf and left the rest in my hands.

After many excuses and days of procrastination, I finally paid a deposit and there was no turning back (refund-wise), so I opened back up the @EgosDeckDream account and told my friends about it.

I picked the weekend that was furthest away so Casey and I could plan the business: what to print, what to order, how to price, how to design. 

I'm not sure if choosing to wait three weeks from email-to-table was a good idea or bad idea. On the one hand, I got to plan, print, shop, scout, and strategize. On the other hand, waiting three weeks and not knowing whether my table would be a hit or miss with Brooklynites is frightening. And I'm a Brooklynite.

August 25 and 26 will be days I'll remember for a long time. Maybe because it helped me remember the three months in 2013 that I'll remember for the rest of my life. Or maybe because I never smiled so much in my life, not because it was all genuine smiles, but because I'm acutely aware of my resting-bitch face and I'm trying not to deter people from the table. Or maybe because seeing people's faces light up reading about their state validates my project, research and writing.

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I also decided to venture into my second passion: pet portraits, drawn on a brown paper bag for $1. 

And as cheesy as it sounds, it didn't matter if people bought a postcard or not. Seeing people stop by, put on 3D glasses, flip through the book and nod along was pretty rewarding in itself. I know, I know.

A big thank you to every one who supported me physically or in spirit. I've never worked harder in my life, not even in my real day job of advertising.

Funny enough, things came full circle that weekend: Sarah, who helped support my project, inspired me to sell my project products at a market, happened to be selling stuff at her own market that weekend.

I might do it again, I learned areas to optimize and it was my "first pancake" after all, as my business manager says. And I might even do more of a pivot to pet portraits. I don't know. I'll have to wait for my cheeks to rest cause It's been over a week since I tabled AND MY CHEEKS STILL HURT.

Latest Project: Lion Harty Phone Case

Added on by Nathan Hoang.

I always hated the Society6 mentality of taking a thing you made and putting it on practically everything they sell: A pillow, shower curtain, regular curtain, clock face and a bath mat. I mean, if you want to get your money, I'm all for it, but it's not for me. If I was going to make a thing, I wanted it to make sense for the medium. So out of spite of nobody except my imagination, I wanted to make a unique phone case for my upcoming store.

In 2016, I got a new project manager and she was new to Grey and her phone lock screen background said, "NOBODY CARES. WORK HARD." Not one to encourage hard work, I gave her my "LAY LOW, WORK SLOW" phone background instead.

I checked back in a year or so later to see what phone background she had now. It was neither the "WORD HARD" one nor the "WORK SLOW" one. Great. I asked her what her favorite animals are and she said a lion and sloth. Cool. 

Experimenting with layout, looks, brushes and color. Always gotta accommodate the headroom up top for the clock

Experimenting with layout, looks, brushes and color. Always gotta accommodate the headroom up top for the clock

So I made this lion iPhone wallpaper.

But the whole point of this entire exercise was to make a phone case…so…

Hell yeah. Now I just have to do a sloth.

Coming to the /shop

Latest Project: Long Dog

Added on by Nathan Hoang.

I keep receipt paper at work for scrap papering, note-taking, to-do-list making purposes, and one day during an in-office happy hour, I doodled my friend's favorite dog on the paper and it wrapped around naturally as receipt paper does, and I thought it was cool and she thought it was cute and then I forgot about it until I checked this place where I printed my Birds and the Bees bag and it turns out, they did all-over printing on t-shirts, which is perfect because this doodle wouldn't work unless it was seamless, so then I paced around the apartment with excitement, sat down and fired up Photoshop while watching Nocturnal Animals.

I started off with a sketch of my roommate's favorite kind of dog, even though she's a cat person, the dachshund. Then I had to take that dachshund sketch and put it into Illustrator to stretch the dog out and make sure it'd wrap around correctly.

Could I have done this in Photoshop? Yeah, but I thought about doing a vector outline first and then decided to not do that at all and keep the lines natural, but by then it was already too late and the program was already open and then I was like, yeah sure. I'm watching  Nocturnal Animals  so who's really paying attention to what I'm doing, anyway?

Could I have done this in Photoshop? Yeah, but I thought about doing a vector outline first and then decided to not do that at all and keep the lines natural, but by then it was already too late and the program was already open and then I was like, yeah sure. I'm watching Nocturnal Animals so who's really paying attention to what I'm doing, anyway?

Once I got the dachshund to the optimal length, I exported her back into Photoshop to start different brush tests.

Testing different Kyle brushes

Happy with how the little guy looked, I went back to the original pup cause I knew at least one shirt would be bought. It took a while to get the correct brush, but it didn't occur to me to fill out the scottie instead of outlining him like the dachshundd.

Testing different Kyle brushes

The final step before I sent these out to be made into shirts was to put it back into the Illustrator template.

With the shirt template layer turned on

With the shirt template layer turned on

With the shirt template layer turned off

With the shirt template layer turned off

Now look at these mock-ups and imagine how excited I was to get the orders in.

Just look at it!

I broke my style guide rule and wore a shirt with a print on it to work. I was very excited.

From my copywriter,  @conopatttt

From my copywriter, @conopatttt

From my account person,  @caatnaps

From my account person, @caatnaps

My other roommate works in fashion and gave me her approval, so it'll be in my revamped store soon!

Also, because I like things in threes, there'll be a third dog soon.

Latest Project: Project Notebooks

Added on by Nathan Hoang.

I make a lot of loose projects for whatever stupid reason and sometimes, I need to go back into this stupid projects and make adjustments but when I open it up, there's all these tiny details that I forget about or adjustments like fonts and whatnots and I can't keep track because these projects are stupid and meaningless but damn it, I still care about them, so I made a project notebook to keep track of things like versions, layers, location it was saved and other stuff.

And whenever I've made enough dumb projects, I'll probably make more and print them out professionally instead of printing them at Kinko's and cutting them out myself at home.

These are those covers recycled from previous paintings that served no purpose.

See? Sometimes I need to go back to old projects and that's why I need a notebook for them.